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Transformer

Agency Network: 
Published/Aired: 
March 2008
Dormimundo Print Ad -  Transformer

Description

Print advertisement created by DDB, Mexico for Dormimundo, within the category: House, Garden.

Advertising Agency: DDB, Mexico
Executive Creative Directors: Yosu Arangüena, Martín Campo
Creative Director: Eugenio Arangüena
Art Directors: Francisco Concha
Copywriters: Arlos Carbajal, Manuel Hernández
Illustrator: Francisco Concha
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troika02's picture

I don't really get it. But great work with the robot.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
Twinsen1201's picture

Dormimundo means Sleep-World, so I guess it´s like the matress company against the powerful alarm clock.

Twinsen1201
Activity Score 50
Creative Director
vote4pedro's picture

pura mierda

vote4pedro
Activity Score 4601
Copywriter
Luis Maram's picture

Great idea, big illustration, poor Typography.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Inverted's picture

First off they shuld have made it alittle more cartoon-like if they wanted to use the transformers refference better. Second, they should not have branded the robot, as you can missunderstand what the ad is for. Third, The robot does kind of look like an alarm clock, but it could have been alot clearer, and it could have more of an expression or anger across it's face.

Inverted
Activity Score 193
Westerdals
a2o's picture

Got it... But apart frm the good work on the robot by Francisco Concha... there is really nothing to comment on.

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

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a2obspl

www.alpha2omega.in

Copy_ranter's picture

HUH?????

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Enas's picture

miss placesd logo...and this white panel right down in confusing

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bompa's picture

No pasa nada

bompa
Activity Score 318
Copywriter
William75's picture

I actually liked it. I would have done a few things diferently, but havent seen this idea before.
Nice print.

¿Is this brand a matress or a matress store?

William75
Activity Score 2
Jonhy19's picture

I agree, nice ad.
The robot is fantastic.

Jonhy19
Activity Score 7
matas2099's picture

Se acabaron las ideas simples.

matas2099
Activity Score 34
BBDO
abel nunez's picture

como demostración de las habilidades como ilustrador es muy buena la pieza, fuera de eso...

abel nunez
Guest's picture

muy maso

Guest
cy's picture

Dormimundo is Sleep-world, means wake up as powerful as robot.

cy
Activity Score 5
Guest's picture

Here's when you should notice... you need a better logo, Dormimundo's logo is too old, it might be 40+ years old since they used it(don't know acurately). I did understood the alarm-robot angry faced staring at you like you're good as dead.

But when I saw the dormimundo's logo.. I don't know, didn't liked it, too much emphasis on the robot, but they left the brand appart, maybe a matres with the logo on it could be better.

Gerald

Guest
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