October 2007

A child with heart disease needs your miles to live.
Donate your miles so they can fly to Bogota and have heart surgery at Fundación Cardio Infantil.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director / Illustrator: Margarita Olivar
Copywriter: Juan Carlos González
Other additional credits: Adriana Taborda

Comments (4)

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alenq's picture
Activity Score 109

just combing two pictures representing two parts of story and forcing them to work together might work sometimes... just sometimes

adrianapr's picture
Activity Score 1254

too many elements, too many elemeeeeeents!!!
the "brief" is not bad, the concept of donating miles so they can fly neither, but the execution.... not good, too crowdes, too confusing! clean it, rush!! take out everything you can and maybe it'll be good.

linotype's picture
Activity Score 69

Lowe tiene cosas mejores

Scam Detector's picture
Scam Detector
Activity Score 1048

Ban appeals from advertising.