Human cannon ball

Agency Network: 
September 2008

Art Director:Renzo Sanguinetti

Print advertisment created by FCB, Peru for Dolocordalan, within the category: Pharmaceutical.

Advertising Agency: Mayo DRAFT FCB, Lima PERÚ
Executive Creative Directors: José Rázuri
Copywriter: Martin Aquise
Designer: Luis Casaró
Illustrator: Luis Casaró
Account Director: María Beatriz Rodo

Comments (17)

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bompa's picture
Activity Score 318

good art, but not the idea

Leonardo Molina's picture
Leonardo Molina

Cómo andás Seba tanto tiempo?, no se si veas esto pero soy Leo de Castelar.
Escribime un mail si lo ves.

djakuza's picture
Activity Score 517

nice Art, but what's the product? I've never heard about it. Can't find anything by "googleing" :D

Davosk's picture
Activity Score 4815

It doesn't really matter, the Peruvians know what it is. Lovely illustrations.

hernanCITO's picture
Activity Score 44

if only Peruvians know what it is, then why posting it here?
The illustrations are ok.

whitespace's picture
Activity Score 1953

I think it's because it's Ads of the World, not ads for non-Peruvians.

That said... would someone tell us what the product is?
My uneducated guess would be it's a pain relief balm of some sort.

The Account Boy's picture
The Account Boy
Activity Score 2

Hi Everybody,
Im from Peru. This ads are for Dolocordralam, a very used pain - relieving cream. I think the art and the idea are ok.

Andy-B's picture
Activity Score 280

I think its too busy. I believe that, less is more.

matks's picture
Activity Score 476

Generally, less is more, but here we've got a circus-like poster, so to keep the convention they had to put lots of prints, fonts, headlines etc. In this case "more" makes the idea clearer. Besides it is funny and universal (I assume this gel is against backache).

Hermoso's picture
Activity Score 64

el arte está de nivel, pero el concepto ni el producto se leen bien.

jiahsisco's picture
Activity Score 246

Art is good. what is with the transparency on the edges of the poster? No clear idea here. What is with all this english copy coming from peru? Where is this going to run?

matks's picture
Activity Score 476

It's an international version, so they've translated the whole work, which is much better than keeping the original ad with just copy translated under. It looks better.

slip's picture
Activity Score 919

Really beautiful.



PickyPrick's picture

Why are the edges of the poster translucent? Doesn't say anything about the product. I don't even know what it is. But those edges give it away that it is fake.

slip's picture
Activity Score 919

it's for sore muscles punks!



Guest commenter's picture
Guest commenter

Muy buena idea y direccion de arte asi los demas digan lo contario.

2d2's picture
Activity Score 8

muy buen arte. pero me parece que nunca han sido publicados. hechos para premio nada más.