Incorrect diet and lack of exercise makes domestic dogs obese and inactive. This often leads to depression in dogs and becomes a source of other health problems.
The brief was to make pet owners aware that it takes a special diet for a heavier dog to get back into shape as compared to lighter dogs. So Lifelike dog illustrations were hand painted on rocks. The painted dogs looked quirky and humorous, exemplifying the idea that when dogs don’t eat right, they become stationary, just like a rock.
Print advertisment created by Dentsu, India for Dogkart, within the category: Pets.
Get your dog back
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More