March 2007

Because sometimes it's so hard to find a way home

Advertising Agency: McCann Erickson, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Art Buying: Monika Dagiel, Karolina Czaplarska
Photographer: Lukasz Murgrabia
Stage design & mock-ups: Karina Krolak, Marek Lesniak
Retouch: Iza Zembrzuska

Comments (23)

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Renan's picture
Activity Score 64

Thats what i call AN AD! Congratulations.

Bye's picture
Activity Score 1464

I saw this a while ago, it's beautiful though a bit hard to grasp at first. Nevertheless this shows how execution can define an ad. Superb.

juliangray's picture
Activity Score 987

great work. simple and intense.

Guest's picture

That is what happens when a dog can't find a pay phone.

Guess's picture

awwwwww.... sex sells, cute animals too.
sorry, but i don't fall for animals.
ads like these always seemed a bit lazy to me.
i prefer idea driven ads with strong concepts

[edited by admin for foul language]'s picture
[edited by admi...

i like the cloud in the background.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I totally agree!!
Did you notice that if you turn it upside down and stare at it with one eye closed for 21 seconds 9.62" away from the screen, you see a hidden message? Pretty creepy!

Try it.

iT-iS-i's picture
Activity Score 1721

F off mate! Don't kid around like that...

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

Rog's picture
Activity Score 6080

Lovely. >>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

curious's picture
Activity Score 34

does doggy needs a cab home? I am amazed dat ppl find this good stuff.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554


Kateter's picture
Activity Score 2029

just because people like the photo doesn't mean they will remember who the ad is for. this series proves that (I bet that 99% of people don't recall the advertiser 3 secs after they saw the ad).
nice photo doesn't make a nice ad.
festival material that don't stand a chance in the real world. waaaaaaaaaay off imho.

bartwhite's picture
Activity Score 80

like it!

nyzz's picture
Activity Score 84

very nice :)

Tapper's picture
Activity Score 490

Stupid analogy. Product is bolted on to a very unstable idea

Strip. Strip. Strip.

nirmalranganathan's picture
Activity Score 142

Good thought... Well executed too... MPT Taxi Service has a good brand building campaign...

Guest's picture

Wooohaa, so cool!!!

everartz's picture
Activity Score 7613

beautiful photography... nice concept... great layout.. way to go Poland!

| everartz |

Zelao 's picture

I'm gonna start to look for lost dogs in tree holes.
That's a place i never checked before.

elmikel's picture
Activity Score 1147

Nice art direction but I don't think that this idea sells. No USP, just a nice campaign. And does anybody remember the taxi number after seeing this ad?

Néstor's picture
Activity Score 126

i dont get it.
why animals?

adrianapr's picture
Activity Score 1254

WTF???? I haven´t seen these when they posted, now that i did... WTF?? Why is this any good??
because the puppie is cute? come on everyone!!

either i´m completely lost here and missing something really great, or this is just a "cute" picture of a puppie that has no home to go to... and that´s all. SO???

maybe calling a taxi would help the dog?

oh god sorry but i was really surprised when i read the comments.

these days you can´t know what people will think about an ad, definitely... that´s why agencies send like 200 pieces to a festival (let´s see what happens "strategy").

sharktera's picture
Activity Score 25

very well!