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Summer check, 3

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Leo Burnett, Italy for Dodge, within the category: Automotive.

Caption

Get your car ready for summer.

Advertising Agency: Leo Burnett, Italy
Creative Directors: Paolo Dematteis, Riccardo Robiglio
Client Creative Director: Flavio Martucci
Copywriter: Gabriele Di Donato
Art Director: Silvia Santarelli
Account Director: PierAugusto Piergiovanni
Photography / Postproduction: Winkler&Noah
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Highest Rated

Ron Burgundy's picture

I got it, what is everybody not understanding...summer...sunglasses...car...headlights...get your car ready for summer

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Filipello Manuela's picture

Ragazzi ragazzi, non ci siamo!
Questo è il solito mix di cose di quando non si hanno idee.
Un pezzo di brief più un altro pezzo di brief e si pensa di fare una campagna.
Ma scherziamo?
Occasione buttata alle ortiche. Peccato.

(Very basic mix of things. Italy and Leo deserves more. What a pity!)

Filipello Manuela
Activity Score 235
elyoshiro's picture

WTF

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

ivan's picture

May I kindly ask you to be more elaborate! :)

ivan
Creative Director at Ads of the World
nerio's picture

I don't get it... can anyone explain this?

nerio
Activity Score 166
Web Designer/Developer
Cam0408's picture

The sunglasses are car headlights. I think they intended to use sunglasses to symbolize summer.

Cam0408
Activity Score 4
Copywriter at doug & serge inc.
nerio's picture

I still don't get why the headlights... it just makes no sense...

nerio
Activity Score 166
Web Designer/Developer
Wordnerd's picture

oh that hurts...

Wordnerd
Activity Score 6692
Copywriter
Boxey's picture

Makes no sense.

Boxey
Activity Score 8879
Melaleuca In-House
jackmancer2017's picture

I had no idea what I was looking at until I red the payoff - I get it, but it's not leaving me with any clear message. Why? Why for summer and why Dodge service? Seems a bit weird.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
gioborde's picture

They look more like reading glasses rather than sunglasses. This kind of execution really bores me. Very basic, very dull and communicates nothing

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

morse's picture

It's not amazing, but it's ok.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AKesseli's picture

Too faint in more than one area. Seriously, what about that makes you want to take your car in to Dodge to have them tell you something's wrong with it?

AKesseli
Activity Score 210
Boston University
Ron Burgundy's picture

I got it, what is everybody not understanding...summer...sunglasses...car...headlights...get your car ready for summer

Ron Burgundy
Activity Score 1630
Art Director at Southern California
MarioLuigi Bros's picture

Imbarazzante.

MarioLuigi Bros
Activity Score 203
shahidali's picture

what has sunglasses got to do with car headlights or for that matter with summer?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Floristo's picture

WTF Italian ad

Floristo
Activity Score 47
Copywriter
Glut's picture

not good at all. Got nothing to do.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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