Agency Network: 
November 2010

Print advertisment created by Saatchi & Saatchi, France for Doctors of the World, within the category: Public Interest, NGO.

Whores As soon as he has any money Hakeem spends it on whores.
Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care. Make your donation at
We are all doctors of the world

Advertisign Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore

Comments (10)

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Guest's picture

"Whore" is a disrespectful term.

Asynchrone's picture
Activity Score 318

But it is accurate term.

Billoughsby's picture
Activity Score 5144

I think these ads will be read because no one will be able to leave it at the headline.

Wouldn't work for everything, but may for this. I'd like to know what percentage of readers follow up with donations.

That's it.

jsptrck404's picture
Activity Score 437

I did.

| think small |

brookjohnston's picture
Activity Score 296

Great headline. How can you not read the rest?

Guest's picture

This campaign is great. Really love it. And as to the term "whore" being disrespectful, I suggest the blogger get a life. It's the power of the word, "whore' that lures you in - sure it's a loaded word but it just wouldn't work with the sterility of prostitute or the euphemistic tofu of the phrase 'lady of the night' or 'working girl' or even 'hooker'.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Good impact overall.
The headline's long-winded 'Hakeem spends his money on Whores' would do it.
Plus it doesn't need that 'we are all doctors...' line - move the donation/website there instead.
Nice one.

Write a wise saying and your name will live forever – Anonymous.

velle's picture
Activity Score 1550

wow, how can you not read a headline like that all the way to the end.

scarfinati's picture
Activity Score 843

Great idea/copy. But art/design needs help. Looks like it was thrown together in 5 minutes...

Girlfireice's picture
Activity Score 254

art needs working on