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Published/Aired: 
October 2007
Description: 

Print advertisment created by Serviceplan, Germany for Doctors against animal vivisection, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan München Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Miro Moric, Daniel Tomcic
Copywriter: Eva Foraita
Photograph: Thomas Koller

Comments (8)

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Guest's picture
Guest

Wouldn't it be better if you put a bird inside the cage, and turned this into a campaign against cosmetic testing on animals?

partially_impartial's picture
partially_impartial
Activity Score 91

It IS about animal testing.....and it's better to be suggestive than to slap people in the face with blatant imagery.

Guest's picture
Guest

wouldn't it be better if they spelled vivisection correctly?

Guest's picture
Guest

great ad and photography.
congratulations to serviceplan for that one.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

I wish this were more of a campaign instead of the same ad executed a different way three times.

Ed Mintone's picture
Ed Mintone
Activity Score 585

Works for me

Guest's picture
Guest

CANNES GRAND PRIX

hari.'s picture
hari.
Activity Score 375

It's a great ad. Way to go!

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