Agency Network: 
September 2010


Print advertisement created by Publicis, Singapore for DIY Living, within the category: House, Garden.


It's that easy.

Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Photographer: Sebastian Siah / Shooting Gallery Asia
Retoucher: Wishing Well Asia
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Guest's picture

its that simple... nice

jackmancer2017's picture

Straight from the box ;P

dadada's picture

i didn't see that it's a box! the shadow need work

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Well let's be honest here: The box color blends in with the wood color, so you can't tell readily where one ends and the other begins. In the full size view, you can tell marginally more clearly. May common sense critique is simply that I think their box should have been white or another color for this ad, whether or not that reflects reality for this company.

Other than that issue, nice simple ad, and I like the assembly booklet holding the tagline. Nice, clean, simple.

silvi's picture

Totally agree with you. Box looks like wood. Too bad.

Activity Score 4172
Billoughsby's picture

double post

Activity Score 5144
Art Director |

That's it.

Migzter13's picture

nice. simple. direct.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

John van de Vorstenbosch's picture

It's a beautiful promise, but I do have doubts about the truth of it. Don't know the company, are they known for their 'easy-to-put-together' furniture? Can they deliver that promise? If so: good work!

P.s.: Isn't this a desk? Not a table?

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Guest's picture

cool love the simple idea...

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