Agency Network: 
September 2010

Print advertisment created by Publicis, Singapore for DIY Living, within the category: House, Garden.

It's that easy.

Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Photographer: Sebastian Siah / Shooting Gallery Asia
Retoucher: Wishing Well Asia

Comments (9)

Log in or register to post comments
Guest's picture

its that simple... nice

jackmancer2017's picture

Straight from the box ;P

dadada's picture
Activity Score 1720

i didn't see that it's a box! the shadow need work

Everybody is creative, be yourself.

Guest's picture

Well let's be honest here: The box color blends in with the wood color, so you can't tell readily where one ends and the other begins. In the full size view, you can tell marginally more clearly. May common sense critique is simply that I think their box should have been white or another color for this ad, whether or not that reflects reality for this company.

Other than that issue, nice simple ad, and I like the assembly booklet holding the tagline. Nice, clean, simple.

silvi's picture
Activity Score 4172

Totally agree with you. Box looks like wood. Too bad.

Billoughsby's picture
Activity Score 5144

double post

That's it.

Migzter13's picture
Activity Score 973

nice. simple. direct.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

It's a beautiful promise, but I do have doubts about the truth of it. Don't know the company, are they known for their 'easy-to-put-together' furniture? Can they deliver that promise? If so: good work!

P.s.: Isn't this a desk? Not a table?

Guest's picture

cool love the simple idea...