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Handy Man

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Publicis, Singapore for DIY Living, within the category: House, Garden.

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Calvin Soh
Executive Creative Director: Ajay Thrivikraman
Art Directors: Kris Ng, Tattoo Yar
Copywriter: Ranadip De
Advertiser’s Supervisor: Edwin Tay
Account Supervisor: Alix Cotonnec
Art Buyer: Annie Ang
Photographers: Shooting Gallery, Sebastian Siah
Typographer: Kris Ng
Other Advertising Agencys: Wishing Well/Lau
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Geimima's picture

LOL.. like it

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

miko1aj's picture

great storytelling in this campaign. I always appreciate when print, frozen picture can tell me a story, motivate my imagination. Even in such simple way as ad can do.
Solid execution and noble layout. Good work.

miko1aj
Activity Score 3086
murugesh's picture

weak

murugesh
Activity Score 75
creative director
kleenex's picture

best one of the three.

kleenex
Activity Score 52582
Web Designer/Developer
ace85le's picture

Sometimes humor sells.

ace85le
Activity Score 3935
Marketing Manager |

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Nike Diesel's picture

I agree with miko1aj. Two thumbs up with a smile

Nike Diesel
Activity Score 13630
Art Director
ronstr's picture

Love this campaign idea. very well thought through in 3 different situations without getting boring.

ronstr
Activity Score 140
Creative Director at art director
Bibhuti's picture

Isn't this a straight copy of this old campaign?

http://adoholik.com/2008/12/20/leroy-merlin-do-it-yourself/

How can it make to Cannes Lions 2011?

Bibhuti
Activity Score 30
Bob.C's picture

Have a look a bit closer at all three ads and the concept behind them, even though they might look similar they're quite different and work in a different way

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Bob.C's picture

Good fun and good communication (a bit mental interaction to help the message sink in). For what it's worth I feel that this is the weakest of them.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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