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Sandals

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by M&C Saatchi, United Kingdom for Dixons, within the category: Retail Services.

Advertising Agency: M&C Saatchi, London, United Kingdom
Executive Creative Directors: Simon Dicketts, Graham Fink
Art Director: Graham Fink
Copywriter: Simon Dicketts
Planner: Neil Godber
Typographer: Gareth Davies
Account Supervisor: Estelle Lee
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jponino's picture

... i can't say if this is good or not ...
the only thing i know is I don't wanna this kind of things in my life !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
PERP's picture

and I agree with you.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

talkingisfree's picture

It's clever and clear...not falling in loce with it however.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

i saw many brilliant copy ads, this one is not one of them.

Guest
Hiperion's picture

Clever, very clever :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Galo's picture

It's not brilliant, the art is nothing special (even for a copy ad). But it is very funny, indeed. It's the pure english sense of humor, wich I love, but thats all.

Galo
Activity Score 446
Copywriter
the_guest's picture

the pay-off is just great "the last place you want to go" has a very strong twist

the_guest
Activity Score 175
keithstoeckeler's picture

Color is horrible.

keithstoeckeler
Activity Score 425
Guest's picture

Anything can win at Cannes really these days.

Guest
Dzsoi's picture

True insight, but no added idea here, frankly. That said, I bet it works.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Libor Oubrecht's picture

Totally agree. It seems like "consumer insight" in brief than winning cannes advertising..

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

cannes has gone downhill. This is not original. It's not compelling. Art direction looks dated.

Guest
dollypoppin's picture

Did this really win a lion? It's average.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

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