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Agency Network: 
Published/Aired: 
June 2009
Disneyland Print Ad -  Thumbs up

Description

Print advertisement created by Euro RSCG, France for Disneyland, within the category: Recreation, Leisure.

Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Jacques Jolly
Art Director: Viken Guzel
Copywriter: Charles Lefort
Photographer: Bruno Torres
Production: Frédérique Klore
Art Buying: Isabelle Mocq
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Highest Rated

Guest's picture

Mickey Mouse only has 4 fingers.... but wtf..

Guest
NastyJester's picture

Well, at least they didn't try to make a campaign out of it with several baby's arms giving the thumbs up.

NastyJester
Activity Score 740
Copywriter
Guest's picture

only 4 fingers??!!? aaaaaarrrrrrrrrrrgggggggggghhhhhhhh!!!

Guest
Guest's picture

i dont get it.. y 4 fingers ?

Guest
Guest's picture

Cause Mickey Mouse has four finguers only!

Guest
Guest's picture

gooooood... nooooooooo... mutant...

Guest
Guest's picture

it could be really happen that a baby be born with four fingers. and it's not a funny thing.

Guest
Guest's picture

the idea was nice until forget the finger. Bad photoshop. :(

Guest
Guest's picture

Bad Photoshop?????!

Guest
tacaz0n's picture

haha. What more does it need?

tacaz0n
Activity Score 64
Graphic Designer
Guest's picture

disney characters have 4 fingers usually

Guest
Guest's picture

Mickey Mouse only has 4 fingers.... but wtf..

Guest
Guest's picture

ok, i get it, Mickey jas 4 fingers, so the 4 fingers are the idea. Good!

Guest
Guest's picture

yeah. I guess they tried to imitate mickey's 4fingers hand, but they just made a downsyndrome kinda ad.
fail

Guest
Disco Munky's picture

HA ha ha ha ha ha ha ha awwwwww......

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Hello.. Disneyland... Mickey Mouse... 4 fingers... don't you get it? :P

Guest
tridipnandi's picture

not so bad...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

Hey its Longshot from X-Men as a baby lol!

Guest
Prof's picture

creeps me out!

and BAD art direction! wth is that background?

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

DISNEY FOR THE UNFORTUNATE!!!

Guest
Guest's picture

hahaha, funny

Guest
tirthomitro's picture

this really is a classic - my heart is laughing to its own content. and very loudly too!
simulteneously my advertising sense is ruing the fact that the photographic execution makes it weird; somewhat repulsive.
'neway, it's my observation... doesn't matter much. but if this piece fails to score in the frantic fraternity metal race, i won't be surprised. and the same applies to all of you!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

wow this is weak.

Guest
Brainsugar's picture

Nice but not great.

By the way, read the comments before re-re-re-posting "why 4 fingers?". pfffff....

Brainsugar
Activity Score 1631
Copywriter
Punch's picture

Objetivo: Anunciar e Invitar a la Fiesta Mágica de Mickey.
Audiencia: Niños entre 29 y 35 años (o realmente eran niños los invitados?)
Ejecución: No refleja parámetros del brand disney. El insight busca estar sostenido por la captura parcial de las caracteristicas del cartoon Mickey Mouse. La sobredimensión de la promesa (diversión y entretenimiento) tampoco se ve reflejado.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

Ad for Ad.

Guest
Guest's picture

Why the hand is sooooooooooo dry?

Guest
Guest's picture

kind of creepy

Guest
morse's picture

I absolutely love this one!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

emQue's picture

slap a white glove over the hand and maybe the idea will register better...just a thought,use it,don't use it.

emQue
Activity Score 15
Art Director at AAA school of Advertising
morse's picture

I think it would be too obvious.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture

they lost it on the roller coaster...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Good! ahhhhhhhhhhhhh, 4 fingers, hahaha!

Guest
Guest's picture

Frickin briliant!

Guest
Guest's picture

Ahhh. I didn't notice the three finger thing until I read the comments. Not sure the ad has enough 'pul power' to get to bother noticing before I flip the page. But simple....yup, absolutely.

Guest
Guest's picture

That's art direction gone wrong. @$%@$! Art direction is so easy, even an alien experiment could do it!!!

Guest
Velcas's picture

Cool jajajajaja

Velcas
Activity Score 98
creative director VELCAS PUBLICIDAD
Guest's picture

It takes 20 seconds to make the connection between a 4 fingers child and Mickey Mouse.
And it's bad.

Guest
pwucel's picture

Its a dangerous approach... misleading!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
mattomedia's picture

No, not brilliant... Just dangerous...
That 4 finger thing is a nice quest but has nothing to do with a viral effect or smth.
you guys had to help the viewers a little bit more...

mattomedia
Activity Score 80
Creative Director |

www.mattomedia.de

mattomedia's picture

Again me :-)
You guys where that close to a campaign that strikes....
In germany we say "auf der Zielgeraden versagt"... That means you just braked before passing the finish line...

mattomedia
Activity Score 80
Creative Director |

www.mattomedia.de

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