Agency Network: 
November 2012

Print advertisment created by BETC, France for Disneyland, within the category: Recreation, Leisure.

Advertising Agency: BETC, Paris, France
Creative Directors: Richard Desrousseaux, Etienne Turquet
Account Managers: Carole Bilde, Romain Van Den Plas, Adeline Dupuits
Art Director: Landry Stark
Copywriter: Pascal André
Art Buyer: Stéphanie Giordano
Print Producer: Agnès Cattelan
Photographer: Jean-yves Lemoigne
Retouching: Fred Perrot

Comments (25)

Log in or register to post comments
jackmancer2017's picture
Activity Score 6992

That's just great. Art director doing his job so well.

morse's picture
Activity Score 18024

Lovely! Congratulation to the creators!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vote4pedro's picture
Activity Score 4601

Pretty subtle. I think most people would only see Santa and turn the page.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

but still kinda clever though

Shahzad Zaman's picture
Shahzad Zaman
Activity Score 6

Can someone tell me what else is their apart from Santa in this ad?

ivan's picture

Mickey Mouse's head. It's used as a symbol for Disneyland.

Roy999's picture
Activity Score 12

Beautiful Art Direction. Without any copy the visual subtly conveys the message. Great work guys! It's a Mickey Mouse.

Of all the people I dreamed to be, I awoke one day and discovered me.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Really beautiful. A bit subtle, but very rewarding when understood. And ten points for no copy.'s picture
Activity Score 288

actually a good job. But I think it's too clever to convey the message clearly.'s picture
Activity Score 288

actually a good job. But I think it's too clever to convey the message clearly.

bate_palmas's picture
Activity Score 1479

I think it's a little too subtle.

Black Hour's picture
Black Hour
Activity Score 368

Don't worry about that it is way less subtle in real

metacoma's picture
Activity Score 89

very nice work.

eins-eins-null's picture
Activity Score 896

you just see it if you search for it - and which customer would do that?

Sabbir.vai's picture
Activity Score 43

This ad has two sides:
First, the Christmas invitation to the Disneyland, Paris, which I think has been portrayed here beautifully; even without any copies
Second, the subtle cue of the Disney signature Micky Mouse brand, which I think is very cleverly done, but too clever for the consumers to understand even if they stare at it for a few moments.

The problem is, when consumers get the invitation message clearly, their searching, even in the subconscious level will turn off and they will turn the page. So Majority will not even look for Micky here. There had to be something which clearly links micky with santa. But overall creative direction is superb!! and a piece of art from aesthetics point of view.


TexasH's picture
Activity Score 365

Nice. BUT Way too subtle. 99% of people will just see a nice Santa (and the message will get through though).

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673


Love creating ads..

Spanky's picture
Activity Score 4899

Nice. But it's an ad for ad people who know they need to look for something. 99.9% of everyone else will never notice the mouse.

abake's picture
Activity Score 1262

Very nice, but if it takes us admen a few moments to get it, it's pretty doubtful regular consumers will get it.
As it is, it's a very nice Santa illustration, and as such it works.

goldi's picture
Activity Score 343

Nice job

lapin's picture
Activity Score 86


Aitor Borras's picture
Aitor Borras
Activity Score 245

A little too subtle... But lovely...

Creative Director.

idealfredo's picture
Activity Score 21

Anuncio para publicistas. Así de simple.

tazyboy's picture
Activity Score 777

Really an awesome work. Grt art direction.

chihirokiss's picture
Activity Score 74

this is one of the best ads that i've ever seen in months