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Hide, 3

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Imagine, Netherlands for discriminatie.nl, within the category: Public Interest, NGO.

Caption

Should you have to hide the real you to be accepted?

Advertising Agency: imagine’, Amsterdam, Netherlands
Art Director: Sander Jacobs
Copywriter: Sander Bergmeijer
Director: Mike van Diem
Photographer: Oscar Seijkens
Music: Massive Music
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creativegodown's picture

hmmm , this is good

creativegodown
Activity Score 252
Davai's picture

this is bad, first idea.

Davai
Activity Score 618
Copywriter
Guest's picture

Confusing campaign... Which one is supposed to be "the real you," the face he's holding up on the sign, or the face behind it? E.g. is this supposed to be a black man who wants to be white or a white man who wants to be black? Is the third one supposed to be a Muslim woman who secretly wishes she didn't have to wear religious dress, or a Muslim woman who secretly wants to wear it but fears people won't accept her if she does, so she dresses secularly instead? etc.

In each case it looks kind of ambiguous...

Guest
Disco Munky's picture

This is why Guests are a bad idea. An inability to process information properly. The person holding up the sign is the real you. The face on the card is how you feel you have to come across. Not even sound same. Simples.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

alexander_bickov's picture

Boring

alexander_bickov
Activity Score 3279
Guest's picture

I think you are right

Guest
GMD10's picture

This campaign runs in Holland. You know the land of Amsterdam, the Sodom and Gomorra of Europe.

We have a long running (and heated) discussion over here whether a multi-cultural society is sustainable and how to balance equal treatment on a plethora of backgrounds. With diverse wants and needs. And multiple do's and don'ts.

So sometimes a concept can - or must be - simple and even cliché to do justice. You don’t want to exclude any ethnic group or other minority by complicating the message. The objective is broad awareness to handle these matters with care by every inhabitant. Including the people who arrived here instead of being born out of Dutch generations.

Humor could accidently do the opposite. It is walking on a knife’s edge. Not only for the creators but also for the client, the government, who has political responsibilities related to order & law. (Human rights and such.)

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Well put. I like the campaign even more now.

Guest
Guest's picture

This is brilliant well done !!
www.thecuriousbrain.com

Guest
mpared's picture

I love it !!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

Smoke more drugs because this isn't cutting it.

Guest
Guest's picture

strak!

Guest
jaan's picture

You should have put some more effort in translating the copy

jaan
Activity Score 8
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