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mikelite's picture

very pretty, but that's all

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Arisca's picture

my thoughts the same

Arisca
Activity Score 164
Copywriter
Minimum's picture

oooeh strong image

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

.nl's picture

Nice image, but not verry clear an explosion.

.nl
Activity Score 207
Art Director
Guest commenter's picture

it is very explosive

Guest commenter
Advertising Pawn's picture

Strong image, bland copy. Powerful enough for me even if I don't sea how the idea of a water nuclear explosion is specific to children (and thus to Unicef).

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

PaulyG_fill in the blank's picture

I agree that the copy could do a better job. But I think that they've done a good job of showing how devastatingly large a number like 1.5 million children dying is by comparing it to the death count that a nuclear bomb would bring.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Nthngmn's picture

thats a little extreme dont you think? mushroom cloud....polluted drinking water? ehmmmmm, no.

Nthngmn
Activity Score 626
Art Director
PaulyG_fill in the blank's picture

1.5 million children. people don't realize how large a number that is. But people see that mushroom cloud and automatically attribute it to a monstrous level of death and destruction. Makes you really stop and think, holy shit, that is a lot of kids.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Skotte's picture

How nice it must be fFor you to live in a place where you can take water fFor granted like that.

Skotte
Activity Score 24
Other
jillduly's picture

Nice concept. I agree about the copy too. The image is great, but would have made the
text more readable (not white on grey), I had to search for it a bit- the viewer might not bother.

jillduly
Activity Score 2
Art Director
bknowlden's picture

I wish I could post images... This exact idea was done, only much better...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ellehcimeo's picture

You can post an image! If you use the tag img between <>. I can't copy and paste it for you because it won't show up.
You can find it in the Formatting guidelines down at the bottom of the page.

ellehcimeo
Activity Score 3376
Art Director
dave78's picture

-.-

dave78
Activity Score 40
Other
San Pateste's picture

nice

San Pateste
Activity Score 139
Copywriter
AriesDW's picture

I really like the art direction behind it. Pretty clever yet nothing that is too far from the imagination. Some may call it unoriginal . . . However, it is pleasing to the eye and clearly makes a point. Bravo.

AriesDW
Activity Score 172
Other
Rog's picture

Cool image, but doesn't connect/relate strongly enough with the line for me.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rodadv's picture

Ufff que buen arte y el concepto dentro de todo igual me gusta. Al menos el arte le da todo el peso a la comunicacion.

Bien
www.elcabaret.cl

rodadv
Activity Score 18
Copywriter
Ad Fanatic who hate Rip-Offs...'s picture

The water still looks "fresh" and "clean" despite the treatment of it like a nuclear explosion though! But nice art direction, but it doesn't cover up for the lack of concept.

Ad Fanatic who ...
Activity Score 58
Art Director
bigbadfatmadafaka's picture

seen it twice in 2005.

//////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

A. J. SMITH's picture

Where did you see it twice in 2005?

A. J. SMITH
Activity Score 2822
ellehcimeo's picture

Shhh. don't ask it questions. Just let it be, maybe it will figure out things on it's own.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

OK, but I want to know! He always says 'been done' and never says where.

Frustrating!

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Skotte's picture

Probably because if he tears down other people's work, then his own work will seem that much more impressive. But if he actually identifies where he's seen images in the past, then it defeats the purpose of his attack because he acknowledges that the previous ads are memorable. So he (like so many people who hawk about this site) simply say "*yawn* seen it." And never have to say anything else.

Ignore them. They are envious liars.

Skotte
Activity Score 24
Other
A. J. SMITH's picture

Yeah that just summed up what I pretty much thought.

I can now happily ignore those sorts of posts.

Cheers

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
otto54's picture

Nice idea, but the water is too much trasparent.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

jennywhx's picture

Photographer: Joerg Kritzer
im only interesting with him, super nice photography.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

A. J. SMITH's picture

Ooh, thats a nasty image.

I like it.

A. J. SMITH
Activity Score 2822
halfstring's picture

The concept could be stronger if there was a sense of scale. Right now, it feels like the explosion is confined to a kitchen sink but then again, that might be intentional.

halfstring
Activity Score 288
Graphic Designer
ellehcimeo's picture

Interesting point. Having more of a size reference might be good here.

ellehcimeo
Activity Score 3376
Art Director
Spanky's picture

nice idea. slight disconnect equating polluted water to a nuclear bomb. but it works.

Spanky
Activity Score 4899
Other
vexguy's picture

good work...

vexguy
Activity Score 93
Illustrator
Barbz's picture

I like it! Great sucess!

Barbz
Activity Score 93
Art Director
sk's picture

mmmmmmmmmmmmmmmm

sk
Activity Score 12
Art Director
Guest's picture

the AD is great! but i think the text should be at the bottom right. so that it will be readable. well, it's my opinion~

Guest
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