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Soldier

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Euro RSCG, Chile for DIRECTV, within the category: Media.

Advertising Agency: Euro Rscg Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Copywriters: David Rozas, Tom Tondreau
Photographer: B-Side
Additional credits: B-Side
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ace85le's picture

I think it works really fine here. And amazing art direction.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Hassan Raju's picture

Umm...very common idea for HD tv....but then again its working here...and well execution...

Hassan Raju
Activity Score 27
Art Director at AsiaticMCL, Dhaka, Bangladesh
tirthomitro's picture

"working" is the operative word here!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

bhuvneshwar.chd's picture

perfect way to visually communicate

it paunch's hard.

thumb is up .

KEEP GOING.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture

I like the photo but not sure it would make me buy the television or the home cinema, whatever :)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Fidele H's picture

nice i like it!

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
mr.x's picture

I like it! But maybe if they aimed the shooter forward, it would be better? Maybe.

mr.x
Activity Score 998
Forsbergs Skola
Manoma's picture

Beautiful and immediate...
Bravo mister Bravo ;-)

And perfect execution...

Manoma
Activity Score 1108
Copywriter
rgasparoli's picture

Incredible!

rgasparoli
Activity Score 17
Art Director
theoldman_son's picture

Pretty cool.

theoldman_son
Activity Score 317
Art Director
Boxey's picture

nice

Boxey
Activity Score 8879
Melaleuca In-House
Rotzgoht's picture

I agree with Ace, this idea is way overdone for this kind of product. There are even TV spots that do the same thing. But if you're gonna take a cliche of an idea, at least do it well. And this picture does look really cool.

Rotzgoht
Activity Score 186
Glut's picture

please, stop with this kind of ultra reality hd ads.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
bakamono's picture

Wow people like this? I think every HDTV, Flat Panel TV, Speakers, Microphones and Gamin rigs pulled the same ad for the past 20 years.

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

I still like it though.

kleenex
Activity Score 51126
Web Designer/Developer
killing joke's picture

Cool art, but it would work better for a 3D tv...overuse idea btw

killing joke
Activity Score 22
federo's picture

Come on Chili!!!!! this is an old idea, good execution but old thought

federo
Activity Score 781
advertising agency
Ron Burgundy's picture

execution is clean, im not too taken back on the idea, but great work for the client none the less

Ron Burgundy
Activity Score 1630
Art Director at Southern California
tamer samy's picture

great..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

saumya's picture

oh. yawn...

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

shahidali's picture

Ha ha .... like it. Good idea though not an original one cause done before. Superb execution. Its the execution that made the journey to take it from good to great.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

arke1's picture

Yea not too shabby, nothing new here though. It's yet another well executed illustration making up for poor art direction.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

kuzni's picture

well known idea, but still, sure is a good execution

kuzni
Activity Score 25
Copywriter
brendansparrow's picture

Although the idea is the same as every other HD tv ad, I like the execution

brendansparrow
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