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Leo

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, Chile for DIRECTV, within the category: Media.

Caption

Keep a better memory from your movies.

Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
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Highest Rated

misterwiebe's picture

How is this possible? This is an iPhone app... put on paper?!

http://itunes.apple.com/us/app/doodle-movie-challenge-pro/id320004923?...

misterwiebe
Activity Score 50
ace85le's picture

Very comical haha I love the idea but does it really highlight any competitive attributes? Don't think so.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Geimima's picture

i love this campaign. funny and nice idea.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

ODM's picture

Ha! Like them.

ODM
Activity Score 12
NaciBabuska's picture

very funny!

NaciBabuska
Activity Score 42
Graphic Designer
atb2005's picture

I don't get the appeal of this infantile campaign. Is an adult's memory "from" their movies that bad?

atb2005
Activity Score 13557
rgasparoli's picture

I don´t like it. I think the idea is good but the art is horrible.The typografy is the worst

rgasparoli
Activity Score 17
Art Director
HellFish's picture

Poor idea and bad art.

HellFish
Activity Score 185
Copywriter
Bob.C's picture

I do wonder how the client accepted this because the one thing it doesn't say is HD TV

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

adcares's picture

esta mañana coticé en DirecTv HD pero ya no la quiero. Gracias.

adcares
Activity Score 19
Copywriter at Young And Rubicam Brands
misterwiebe's picture

How is this possible? This is an iPhone app... put on paper?!

http://itunes.apple.com/us/app/doodle-movie-challenge-pro/id320004923?...

misterwiebe
Activity Score 50
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