Advertisement

300

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, Chile for DIRECTV, within the category: Media.

Caption

Keep a better memory from your movies.

Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
Log in or register to post comments
ace85le's picture

Very comical haha I love the idea but does it really highlight any competitive attributes? Don't think so.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Geimima's picture

love it

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackmancer2017's picture

I get the message but this isn't about 'memory' - some part missing here.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
tirthomitro's picture

doesn't work.
doesn't match up to the other 2 ads.
quality goes for a toss.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

theoldman_son's picture

Interesting approuch, but the art direction needed more thought.

theoldman_son
Activity Score 317
Art Director
HellFish's picture

Boring.

HellFish
Activity Score 185
Copywriter
niniasufle's picture

Nice

niniasufle
Activity Score 407
Producer/Director at La Red TV
fauxjebus's picture

What is the idea here? That you'll remember the movie better? Can can anyone explain what this is supposed to mean?

fauxjebus
Activity Score 498
Art Director at WAX
Glut's picture

that´s right, why memory. Bad! next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
bakamono's picture

What if you can't draw? Man this is bad. thing about bad ads, you can have 7!

bakamono
Activity Score 1002

because therefore it is

killing joke's picture

Not attractive to the eye at all!

killing joke
Activity Score 22
kleenex's picture

A bit too many, but I like the idea.

kleenex
Activity Score 51078
Web Designer/Developer
Bob.C's picture

Sorry don't think it works at all visually, concept, or copy. The idea that you keep a better memory from your movies because they are HD doesn't work wonderfully (for me personally at least, maybe it does for others).
Aesthetically, distinctive. but completely unattractive. It doesn't surprise me to see that the copywriter, illustrator and creative director are the same person.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Argonath's picture

awesome! I always think that way...

Argonath
Activity Score 83
Rotzgoht's picture

Uhm, I would hope that something is lost in translation. Not to keep a "better memory" but more of a clearer picture, to remember a "clearer picture". It seems strangely simple and has six billion legs, one for every movie ever made, but is it exciting? I don't know.

Rotzgoht
Activity Score 186
saumya's picture

scam

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

misterwiebe's picture

How is this possible? This is an iPhone app... put on paper?!

http://itunes.apple.com/us/app/doodle-movie-challenge-pro/id320004923?...

misterwiebe
Activity Score 50
niniasufle's picture

hahaha you caught them

niniasufle
Activity Score 407
Producer/Director at La Red TV
Lisannel's picture

I love this. Makes me laugh haha

Lisannel
Activity Score 2

My personal site here

Featured Content

Latest Collections

Advertisement