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Accidents, Dummont

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by PS10, Brazil for Dinisa, within the category: Public Interest, NGO.

Caption

No text is worth the risk. Don't text and drive.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Hugo Luquetti
Copywriter: Daniel Donato
Illustrator: Heitor Satyro
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stewart76's picture

Great concept, excellent illustration.

stewart76
Activity Score 234
advertising ninja's picture

interesting but i completely disagree with the message given here. these "texts"(this one clearly isnt a text) are exactly worth the risk.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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