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cush's picture

gimmicky

cush
Activity Score 30
cush's picture

gimmicky

cush
Activity Score 30
capywriter's picture

Doubt the effectiveness. First of all I wonder why they would want you to stay longer in a supermarket... People only pass the sections with the things they need. They're not going to stay longer in a shop, because you ask them... Actually I think they will even hurry more to get away... since you already stole some of their precious time... Just talking out of my experience... going to the supermarket is not something special... you do it because you need to and you don't want to waist time hanging around longer then necessary, no?

capywriter
Activity Score 5509
Copywriter at Freelance
kusseejner's picture

I'm not sure, but I think these guys are using irony. I believe the campaign is a way of saying that you DON'T have to spend much time in this supermarket. Just a thought...

kusseejner
Activity Score 242
Wordnerd's picture

fakta is the supermarket? that's just dumb. it sounds like they have to trick their customers to stay longer, because it is pleasant to shop there.

and even if i stood there and watched, it's very obvious there are no differences at all. so they are just wasting time

Wordnerd
Activity Score 6692
Copywriter
jamesrothenburg's picture

Nice bit of in-store branding. Gives the store a fun personality. Good stuff.

jamesrothenburg
Activity Score 554
Art Director
Tincho's picture

The idea is grate, but matbe the problem is that it look cheap.

I like it anyway.

Tincho
Activity Score 1093
Art Director
Tincho's picture

The idea is grate, but maybe the problem is that it looks cheap.

I like it anyway.

Tincho
Activity Score 1093
Art Director
supersupergirl's picture

i like it... gr8 way of saying you can finish your buying in 5 minutes..

supersupergirl
Activity Score 294
Copywriter at JWT
Stigset's picture

Ivan, Oslo is not in Denmark....

Stigset
Activity Score 1454
Art Director
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