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By plane you see less, 3

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Grey, Argentina for Dietrich, within the category: Professional Services.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Copywriter: Ana María Tamayo
Art Directors: Juanita Hinestroza, Tomas Duahalde
Client Account Director: Marina Kempny
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Highest Rated

Guest's picture

by car you may see more sweat...so get back to your seat the plane is going to takeoff.

Guest
Guest's picture

Done for an airport:

"By plane you see more"

Somewhere on aotw.

Guest
Guest's picture

Nice idea.

Guest
Guest's picture

Nice? It makes no sense at all. By plane you see nothing, it's obvious. It's obvious you'll rend a car in a foreign country. How come you'll rent a plane?

total scam.

Guest
Guest's picture

Very good strategy. Nice art direction.

Guest
Gualcor's picture

yes, good indeed. made me smile somehow

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

It makes no sense. How come you see a penguin by airplane???????

Zero for you.

Guest
ivan's picture

You see at your destination.

ivan
Creative Director at Ads of the World
short shorts's picture

The pictures are too small. It's hard to quickly understand that the two pictures on the left are the first and last on the right. If those two stood out more it could be more effective.

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

ivan's picture

Except it promotes the exact opposite. :)

ivan
Creative Director at Ads of the World
Guest's picture

gil ladri ya estás grande para los truchos

Guest
weiyue619's picture

bad idea

weiyue619
Activity Score 8
中国·重庆
Wordnerd's picture

not a bad idea. execution looks a bit helpless though

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

At least it works for tourism. I wanna go there!!!

Guest
TRICKY's picture

which one is more harmful to the site?

a: visiting all these sites by car will consume x amount of fuel
b: visiting only two sites by plane will consume y amount of kerosene

btw: i love the concept

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Tonits's picture

Puede ser...

Tonits
Activity Score 349
Guest's picture

somewhere Ive readed that going by plane makes the same stress to the environment as going by car if you drive alone...

Guest
Guest's picture

Good

Guest
Chris's picture

different thinking there, i think the execution though is too similar to the stuff-it campaigns.

Chris
Activity Score 1935
Art Director
Guest's picture

voy a contar la verdad para toda la gilada. gil hizo su carrera en base a truchos, rajar gente más capaz que él y hacer lobby. es jurado en cannes porque es tesorero del circulo de creativos de argentina, justamente la entidad que elige los jurados en argentina. este tipo está casado con la hija del dueño de dietrich que es una agencia de autos, y va con esa cuenta a golpear la puerta de las agencias. asi entró a del campo y a grey. basta de pavadas.

Guest
Guest's picture

No sé que tiene que ver. A Pablo yo lo tuve como profesor y resolvía las gráficas que daba gusto. Si la gráfica está por el mismo camino que la del aeropuerto o es una refutación de la de aerolíneas, en cualquier caso me parece que está bien.

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

Es el mismo concepto contado alreves de un anuncio de aereolinea. don de el copy dice: alejate. la grafica es la misma ecuación creativa.
pero no deja de ser buena.

Guest
premc's picture

gud 5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

karan raghav's picture

good idea

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

gmint7's picture

:::J:::
nice

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

sneakyhands's picture

i've never seen a penguin castle from a plane.

sneakyhands
Activity Score 1857
Copywriter
NastyJester's picture

Nice idea, clearly communicated. And the "fly more, see more" advert isn't quite the same.

NastyJester
Activity Score 740
Copywriter
kalpesh78's picture

doesn't make any sense. you normally take a plane because....

1) you wanna reach fast and enjoy the location better.
2) am sure plane will be cheaper than rent-a-car. (has to be domestic flights)
3) if the car breaks down in-between you're stuck unlike a plane.
4) chances of car-accidents is almost thrice as much as a plane crash.
and many more am sure...

but one thing I'm sure. they didn't do research before doing this ad. Do your research. don't waste Creatives time and effort.

cheers.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Wordnerd's picture

you are serious, right?

So, if you are supposed to sell a car, you do your research and make an ad to sell subway tickets?

Wordnerd
Activity Score 6692
Copywriter
NastyJester's picture

Maybe they were sticking to a single minded proposition, and didn't feel the need to address the endless list of utterly shite anti-driving arguments you've just raised. Why in the name of HOLY FUCK would they introduce so many negatives, or indeed a SINGLE negative, into their work?

Go show your CD what you've written here. Go on, show him. I hope he makes you stand in the corner with a very sore bottom.

NastyJester
Activity Score 740
Copywriter
Guest's picture

by car you may see more sweat...so get back to your seat the plane is going to takeoff.

Guest
Guest's picture

no puedo creer la cantidad de idioteces que se leen en este post... tremendo.

Guest
Guest's picture

I see plane and WTC building. Why?>

Guest
maashookshee's picture

idea is ok ...it went wrong with excution or less concentration .. the right side images can not be seing by plane ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Felicidades compañeras, buen trabajo!! atte. GUMMY*

Guest
bachiz's picture

Que pedo mi gummy, dónde fue a parar el arte...
saludos wey !!!

bachiz
Activity Score 2
Underground
Guest's picture

aguante underground....aguante pablo...

Guest
velle's picture

compares product benefits using 2:2000 ratio
blargh

velle
Activity Score 1550
Copywriter
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