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By plane you see less, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Grey, Argentina for Dietrich, within the category: Professional Services.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Copywriter: Ana María Tamayo
Art Directors: Juanita Hinestroza, Tomas Duahalde
Client Account Director: Marina Kempny
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Guest's picture

I think the idea is nice. But it's hopeless practically. Nobody goes for sightseeing on a plane.

Guest
Gualcor's picture

open your mind... of course nobody does, but it's true that by land you see more stuff duh.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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ShaniG's picture

Hey, it's also an airline ad: By plane you go faster.

ShaniG
Activity Score 17214
Creative Director
Guest's picture

they don´t it´s just the journey´s start and end.

Guest
corndogfuneral's picture

Kind of liked it for the communication by the Art Direction. Didn't like it enough though.

corndogfuneral
Activity Score 1053
Art Director
TRICKY's picture

what is more annoying?
a: watching the same ad 3 times
b: reading the same comment 3 times

what is more dangerous?
A: getting killed by a plane crash
b: getting killed by a car crash

which one is more harmful to the site?

a: visiting all these sites by car will consume x amount of fuel
b: visiting only two sites by plane will consume y amount of kerosene

btw: i love the concept

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

great comparison if you're not going abroad. idea is kind cool, but not very camaignable. - you could do a thousand of these, or just one

Guest
induardinho's picture

i like it

induardinho
Activity Score 30
Web Designer/Developer
kai539's picture

comparing travel by plane and by car, a bit forced
not a bad idea though

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

sí va

Guest
Andrey Vaslit's picture

Tricky....mmm I think all of them are A), pretty a coincidence, isn't it?
I like something there, don't know how to say it.
But in general, not a great ad for me...

Andrey Vaslit
Activity Score 210
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