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Global Warming, Rushmore mountain

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by Marcel, France for Diesel, within the category: Fashion.

Caption

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
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Ravages's picture

Saw them on Shedwa. Liked it, for whatever reasons. Nice work on the images.
Oh, before the guardians of our climate jump on me, I agree Global Warming is all too dangerous and imminent. That doesn't stop me from liking these.

--
http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages

Ravages
Activity Score 842
roman-schwienbacher.com's picture

great.
the way they managed to combine two masseges.
very clever

roman-schwienba...
Activity Score 1021
Photographer
itch's picture

yeah, nice campaign!
great idea! fresh!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

scarfinati's picture

No. This doesnt work. To me its two differnet messages stuck together. What does Diesel have to do with global warming? And what does global warming ready mean anyway?

Diesel sucks anyway. Overrated. overpriced and overexposed...

scarfinati
Activity Score 843
Art Director
PaulyG_fill in the blank's picture

couldn't agree more. They're just cashing in on the Golbal Warming topic. These have no meaning.

The fact of the matter is that if this happens to the world, not even diesel jeans will survive, which is the implication here. When the entire world is under water and humans are fighting for their very survival, are jeans going to be anybody's main concern? And where will they be manufactured? Space? I know I'm being literal, but these are just plain dumb.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Ogawavin's picture

if you think about it literally, i agree its dumb. but then again, its a nice photo <3

Ogawavin
Activity Score 8
Photographer |

ice age coming.

PaulyG_fill in the blank's picture

i agree. great images.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

What global warming? I just see a chick being oiled up. :)

ivan
Creative Director at Ads of the World
rembrandt's picture

that works for me as well. Screw the rest of the picture, let's just have oiled up beauties

rembrandt
Activity Score 42
Copywriter
Guest's picture

The artist - supurb job.
The ad exec that decided to run it - idiot.

Guest
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