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Global Warming, Great Wall of China

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by Marcel, France for Diesel, within the category: Fashion.

Caption

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
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Highest Rated

miko1aj's picture

and I like that they didn't stop after creating third, fourth, fifth etc... Whole spectrum is beautifully done.

miko1aj
Activity Score 3086
A. J. SMITH's picture

Awesome.

Good old diesel.

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It's only an ad.

A. J. SMITH
Activity Score 2822
king chen's picture

The idiot, the Great Wall is cannot by the desert flooding, the retarded creativity, does not understand do not do,

king chen
Activity Score 28
Art Director
A. J. SMITH's picture

Is doesn't matter whether it could ACTUALLY happen for real, you understand the concept?

Many ads exagerate, you understand the principles this is trying to convey I assume (otherwise you should be hearing alarm bells) so you get that this is an exaggeration?

Try not to take it so literally

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It's only an ad.

A. J. SMITH
Activity Score 2822
Andreas TM's picture

And you should study a bit of English... Ok, advertising as well...

Andreas TM
Activity Score 129
Creative Director
miko1aj's picture

and I like that they didn't stop after creating third, fourth, fifth etc... Whole spectrum is beautifully done.

miko1aj
Activity Score 3086
ivan's picture

I was under the impression that part of the Great Wall is already in desert.

ivan
Creative Director at Ads of the World
itch's picture

woahhhhhhhh.. dis piece is really nice..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

fractalrene's picture

I saw just a part of this campaign in Archive, quite good isn't it? I like the approach and the photography (on the others executions a lot more than on this one). Creativity is about breaking the paradigm and I just love how this guys used the global warming resource. After all, fashion is vanity, is everything about yourself and how you feel, so scr#w the world.

fractalrene
Activity Score 1504
Copywriter
joelapompe's picture

creatives are not fred & farid !!! huge mistake here...

joelapompe
Activity Score 3861
ivan's picture

Yes, they already left the agency! :)

ivan
Creative Director at Ads of the World
Guest's picture

Back off bitch

Guest
ManchuChanchu's picture

Beautiful! Love the way they've shown the irreverance of the brand. Awesome photography n finish.

ManchuChanchu
Activity Score 701
Art Director
Guest's picture

creo que es una imagen bien lograda, la campaña en general trae conceptos nuevos, surrealistas y cargadas de un ideal global, un problema que empaña a las grandes urbes, asi como tanbien cada individuo de este planeta, eh visto peores cosas en tontas cintas cinematograficas de EU, ahy ta mi humilde opinion... saludos.

Guest
jono08's picture

King Chen, can I have some of that Opium after you... Kampaii

jono08
Guest's picture

Why is there so much sand?

Guest
Guest's picture

u shd notice that her arse is on burning marble please help her guy
its a punishment of her sins

Guest
riyelam's picture

There is a small mistake in the ad.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
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