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Be stupid, 20

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Campaign microsite: http://www.diesel.com/be-stupid

Print advertisement created by Anomaly, United Kingdom for Diesel, within the category: Fashion.

Caption

Smart may have the brains, but stupid has the balls.

Advertising Agency: Anomaly, London, UK
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Highest Rated

dodi077's picture

she aint't got no balls.. ;)

dodi077
Activity Score 37
Planner
Ello_der's picture

Okay...

Ello_der
Activity Score 22
jackmancer2017's picture

I quite like this campagn but are Diesel is calling itself stupid...

jackmancer2017
talkingisfree's picture

Well, I think they're just calling themselves smart, in a stupid way. Which is really funny. I love the campaign.

talkingisfree
Activity Score 2712
Art Director
Wordnerd's picture

me too. i like the looks, i love the copies. great website, great campaign

Wordnerd
Activity Score 6692
Copywriter
AmigoInvisible's picture

Well aren't you clever, jackmancer.

AmigoInvisible
Activity Score 195
silvi's picture

It seems to me like Diesel is for stupid people. beautiful but stupid people. Sorry.

silvi
Activity Score 4172
Copywriter
agwbl's picture

... and stupid women who apparently have balls?

agwbl
Activity Score 304
sajocobe's picture

no lo tomes tan literal silvi

sajocobe
Activity Score 30
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bhatnaturally's picture

This campaign is getting panned (mostly). My initial reaction too was WTF? But I think it's on the mark in terms of creating controversy and buzz.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

rolling.stone's picture

exhibitionism

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

seems like something you'd do at school if you were trying to act all cool. Dude! Yes, it takes balls to create a stupid campaign. lol

Guest
velle's picture

...double post

velle
Activity Score 1550
Copywriter
velle's picture

i have friends like this who went farther in life after college than the so-called smart ones

so, anyway, this is one brash, confident brand... much like its TA, and it works. i love diesel, though im not its TA.

velle
Activity Score 1550
Copywriter
dodi077's picture

she aint't got no balls.. ;)

dodi077
Activity Score 37
Planner
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