January 2007

Creative Director:Richard Maddocks

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Art director: Lisa Fedyszyn, Jonathan McMahon
Copywriter: Jonathan McMahon, Lisa Fedyszyn
Photographer: Mat Baker
Retouchers: Berrin Moody, Carl Baker, Michael Currie
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington

Comments (27)

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Nyxx's picture
Activity Score 10

Now, I don't know if this... copulation :P between Mars and the concept of "chilled" should be depicted like... this
Can be tricky.

bknowlden's picture
Activity Score 3647

Nice thought, but it should look like a small package, not a woman's...

addyhoch10's picture
Activity Score 2592

i also like the idea behind it.
but... a camel toe??? Ugh! Overdone

jennywhx's picture
Activity Score 1142

somebody tell me what is about this product? and what's about this ad
i don't understand...

rainman's picture
Activity Score 267


drizae's picture
Activity Score 503

George: How do women know about shrinkage? (They see Elaine walking down the hall) Elaine! Get! (She enters) Do women know about shrinkage?

Elaine: What do you mean, like laundry?

George: No.

Jerry: Like when a man goes swimming... afterwards...

Elaine: It shrinks?

Jerry: Like a frightened turtle!

Elaine: Why does it shrink?

George: It just does.

Elaine: I don't know how you guys walk around with those things.

Fail Harder.

kc_brock's picture
Activity Score 703

classic seinfeld. nice.

here's your new tag:
mars bars gives you a vagina


jennywhx's picture
Activity Score 1142

Thank you so much for your explanation. hahaha.
i am a women, instead of, girl. and i do know about shrinkage..haha.just i doesn't think of it.
....btw.what a point of selling...? will u still eat this? i don't want my bf to. hha

kre8's picture
Activity Score 989

i think this is a cool ad.
the photography is a bit up-front and 'in your face', might have been better in situ.
otherwise, nice idea!

skaroline's picture
Activity Score 52

ok now, honestly, would you men still eat this Mars after seeing this?

ps: women do know about shrinking..., sadly...

LAZ's picture
Activity Score 288

it made me laugh..

screw strategy. its fun! :)


theassailante's picture
Activity Score 234

i think its stupid.
most wont get it anyway

aj's picture
Activity Score 168

man, i dont want to bite into that bar! if it made my penis smaller, its quite understandable, but this one makes it a vagina!
thank u mars, but i dont intend to go for a sex change as yet.

Skor's picture
Activity Score 208

Me no understand this ad!

drizae's picture
Activity Score 503

Generally, when men are in water, or their genetalia experience something cold, they tend to shrink.
So the guy is eating something cold, and it looks like the budgie smuggler's bird has flown the coop.

Fail Harder.

Skor's picture
Activity Score 208

Oh that part I totally got... shrinkage-aware..!

I kinda didnt get the connect, cos first I thought it was for Mars Ice cream bars... but since it's not,
I kinda lost track as to what they were trying to sell.. I dunno if it really sells Mars, or the damn
fridge that made it so cold in the first place..!!! bastard fridges !!!

Demme's picture
Activity Score 30

made me laugh.

aren't most chocolates targeting women anyway (stereotypes and all)?

i feel like getting a mars bar now.

addyhoch10's picture
Activity Score 2592

watch out! it hasn't been tested on women yet...

addyhoch10's picture
Activity Score 2592

is there actually such thing as mars chilled?
me too i only know mars ice cream.
is it just another "rainshoe"?
or is this supposed to be some kind of serving suggestion?

btw, when i googled mars chilled i found this delicious 'recipe':

Skor's picture
Activity Score 208

Mars chilled = Mars, chilled... like made cold.. like in a freezer...

addyhoch10's picture
Activity Score 2592

yeah ok i got it. the logo just made me think it was a new mars bar (something like mars ice cream)

Skor's picture
Activity Score 208

They should do ads for Deep fried Mars bars..

the greatest recipe to date..!!!

Absolute heaven..!!!

Skor's picture
Activity Score 208

and yea, just got the logo bit.. your right.. looks like a new product

Kanti's picture
Activity Score 48

I'd be more worried about being beaten up by a decent Kiwi bloke for wearing Speedo's than any "shrinkage problems"

Rohit Mallela's picture
Rohit Mallela
Activity Score 2


Philip's picture
Activity Score 65

I think it's really funny!!! You got to have balls to make and ad like this... (hehe)

Guest's picture

Thank you all men for checking out his the females were checking out hhis abs....oh wait this ad works!!