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Dickless

Published/Aired: 
January 2007
 Dickless

Description

Creative Director:Richard Maddocks

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Art director: Lisa Fedyszyn, Jonathan McMahon
Copywriter: Jonathan McMahon, Lisa Fedyszyn
Photographer: Mat Baker
Retouchers: Berrin Moody, Carl Baker, Michael Currie
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
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Nyxx's picture

sad...
Now, I don't know if this... copulation :P between Mars and the concept of "chilled" should be depicted like... this
Can be tricky.

Nyxx
Activity Score 10
Client Servicing
bknowlden's picture

Nice thought, but it should look like a small package, not a woman's...
--
brandon

www.the12poundpackage.com

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

addyhoch10's picture

i also like the idea behind it.
but... a camel toe??? Ugh! Overdone

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

somebody tell me what is about this product? and what's about this ad
i don't understand...

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

rainman's picture

shrinkage

rainman
Activity Score 267
Art Director
drizae's picture

George: How do women know about shrinkage? (They see Elaine walking down the hall) Elaine! Get! (She enters) Do women know about shrinkage?

Elaine: What do you mean, like laundry?

George: No.

Jerry: Like when a man goes swimming... afterwards...

Elaine: It shrinks?

Jerry: Like a frightened turtle!

Elaine: Why does it shrink?

George: It just does.

Elaine: I don't know how you guys walk around with those things.

drizae
Activity Score 503
Copywriter |

Fail Harder.

kc_brock's picture

classic seinfeld. nice.

here's your new tag:
mars bars gives you a vagina

kc_brock
Activity Score 703
Art Director |

rd

jennywhx's picture

Thank you so much for your explanation. hahaha.
i am a women, instead of, girl. and i do know about shrinkage..haha.just i doesn't think of it.
....btw.what a point of selling...? will u still eat this? i don't want my bf to. hha

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

kre8's picture

i think this is a cool ad.
the photography is a bit up-front and 'in your face', might have been better in situ.
otherwise, nice idea!

kre8
Activity Score 989
Copywriter
skaroline's picture

ok now, honestly, would you men still eat this Mars after seeing this?

ps: women do know about shrinking..., sadly...

skaroline
Activity Score 52
Copywriter
LAZ's picture

it made me laugh..

screw strategy. its fun! :)

/LAZ

LAZ
Activity Score 288
Art Director
theassailante's picture

i think its stupid.
most wont get it anyway

theassailante
Activity Score 234
Other
aj's picture

man, i dont want to bite into that bar! if it made my penis smaller, its quite understandable, but this one makes it a vagina!
thank u mars, but i dont intend to go for a sex change as yet.

aj
Activity Score 168
Art Director
Skor's picture

Me no understand this ad!

Skor
Activity Score 208
Copywriter
drizae's picture

Generally, when men are in water, or their genetalia experience something cold, they tend to shrink.
So the guy is eating something cold, and it looks like the budgie smuggler's bird has flown the coop.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Skor's picture

Oh that part I totally got... shrinkage-aware..!

I kinda didnt get the connect, cos first I thought it was for Mars Ice cream bars... but since it's not,
I kinda lost track as to what they were trying to sell.. I dunno if it really sells Mars, or the damn
fridge that made it so cold in the first place..!!! bastard fridges !!!

Skor
Activity Score 208
Copywriter
Demme's picture

made me laugh.

aren't most chocolates targeting women anyway (stereotypes and all)?

i feel like getting a mars bar now.

Demme
Activity Score 30
Art Director
addyhoch10's picture

watch out! it hasn't been tested on women yet...

addyhoch10
Activity Score 2592
Art Director
addyhoch10's picture

is there actually such thing as mars chilled?
me too i only know mars ice cream.
is it just another "rainshoe"?
or is this supposed to be some kind of serving suggestion?

btw, when i googled mars chilled i found this delicious 'recipe':
http://en.wikipedia.org/wiki/Deep-fried_Mars_bar

addyhoch10
Activity Score 2592
Art Director
Skor's picture

Mars chilled = Mars, chilled... like made cold.. like in a freezer...

Skor
Activity Score 208
Copywriter
addyhoch10's picture

yeah ok i got it. the logo just made me think it was a new mars bar (something like mars ice cream)

addyhoch10
Activity Score 2592
Art Director
Skor's picture

They should do ads for Deep fried Mars bars..

the greatest recipe to date..!!!

Absolute heaven..!!!

Skor
Activity Score 208
Copywriter
Skor's picture

and yea, just got the logo bit.. your right.. looks like a new product

Skor
Activity Score 208
Copywriter
Kanti's picture

I'd be more worried about being beaten up by a decent Kiwi bloke for wearing Speedo's than any "shrinkage problems"

Kanti
Activity Score 48
Creative Director
Rohit Mallela's picture

z

Rohit Mallela
Activity Score 2
Philip's picture

I think it's really funny!!! You got to have balls to make and ad like this... (hehe)

Philip
Activity Score 65
Creative Director
Guest's picture

Thank you all men for checking out his man-gina.....bet the females were checking out hhis abs....oh wait this ad works!!

Guest
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