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School Bus Driver

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Leo Burnett, Hong Kong for Diamond Coffee, within the category: Non-Alcoholic Drinks.

Caption

When everyone depends on your to stay awake.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Director: Nateepat Jaturonrasmi
Copywriters: Spring Liu, Nutchanun Chiaphanumas
Advertiser’s Supervisor: Xiuhua Li
Account Manager: Karen Peng
Account Supervisor: Kennie Chung
Illustrator: Remix Studio Bangkok
Photographer: Nok Pipattungkul
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Pentastic's picture

nice and easy!! Like'em... :-)

Pentastic
Activity Score 53
Copywriter at Mumbai
SoCH_TO's picture

Nice Idea & Execution

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Fzzz's picture

excellent!

Fzzz
Activity Score 5
Copywriter
Fullmeals's picture

i don't like this idea. insensitive.

Fullmeals
Activity Score 16
bhuvneshwar.chd's picture

beautiful,
deserve the LION.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

murugesh's picture

excellent. 100%

murugesh
Activity Score 75
creative director
CuriousPencil's picture

This is an ad for caffeine. Not a brand.

CuriousPencil
Activity Score 4225
Copywriter
Taylormade's picture

It's smart execution. I question the strategic thinking though. If it were an ad for extra-caffeinated coffee it would make sense - although it's still a bit overly heavy handed: drink this coffee or you'll soon be out living on the street, with your family up on your shoulders too. But that might be a cultural thing, I dunno.

Taylormade
Activity Score 408
Taylormade's picture

I said family above, but that refers to the other execution. I get this guy is a school bus driver.

Taylormade
Activity Score 408
LeroyChristian's picture

interesting

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
dumb-dumber's picture

goo idea

dumb-dumber
Activity Score 33
penny'sworth's picture

Strong execution and clever idea but misses out on a detail. I agree with Curious pencil. Its a ad for strong coffee but the copy doesn't suggest it. Its a bit too generic for coffee.

penny'sworth
Activity Score 110
Creative Director
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