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Office Worker

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Leo Burnett, Hong Kong for Diamond Coffee, within the category: Non-Alcoholic Drinks.

Caption

When everyone depends on your to stay awake.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Director: Nateepat Jaturonrasmi
Copywriters: Spring Liu, Nutchanun Chiaphanumas
Advertiser’s Supervisor: Xiuhua Li
Account Manager: Karen Peng
Account Supervisor: Kennie Chung
Illustrator: Remix Studio Bangkok
Photographer: Nok Pipattungkul
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Highest Rated

Sushi lover's picture

very Chinese thought. like it:)

Sushi lover
Activity Score 907

Dream needs to be big!

iwannatalktosamson's picture

Really nice concept. Unique for sure.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Ron Burgundy's picture

i like this

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Boxey's picture

nice

Boxey
Activity Score 8879
Melaleuca In-House
ad lover's picture

Really kool concept.

ad lover
Activity Score 31
Art Director
snowgoosegirl's picture

its fresh thinking....a huge shy away from the usual extreme-stay-awake coffee ads

snowgoosegirl
Activity Score 32
Copywriter |

#okbye

Abhishek Parikh's picture

Very effective. Love the idea.

Abhishek Parikh
Activity Score 568
Roger Keynes's picture

Cooool.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

SoCH_TO's picture

Nice !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

slimmy's picture

great.

slimmy
Activity Score 51
Art Director
bhuvneshwar.chd's picture

deserve the LION.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

wildbore's picture

superb!

wildbore
Activity Score 749
Creative Director at - - -
murugesh's picture

fantastic.

murugesh
Activity Score 75
creative director
kleenex's picture

I like the concept.

kleenex
Activity Score 51815
Web Designer/Developer
jamesrothenburg's picture

NIce Ad. But I wonder if staying awake is really a strong selling point for coffee.

jamesrothenburg
Activity Score 554
Art Director
Hadeer Taha's picture

I agree!

Hadeer Taha
Activity Score 18
Copywriter at Copywriter & Editorial writer |

Hadeer Taha

ace85le's picture

Haha recently China has a lot of humorous ads like this. Following Thailand's footstep? Well they're going into the right direction.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Nike Diesel's picture

Good one!

Nike Diesel
Activity Score 13630
Art Director
Lodi2's picture

Lovely!

Lodi2
Activity Score 19
NONE™'s picture

Like it!

NONE™
Activity Score 209
Other |

NONE™

Glut's picture

nice series

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mimosainsiva@gmail.com's picture

great work

mimosainsiva@gm...
Activity Score 77
Verve Design shop
Sushi lover's picture

very Chinese thought. like it:)

Sushi lover
Activity Score 907

Dream needs to be big!

ignitionspark's picture

Really Nice!

ignitionspark
Activity Score 212
Mumbai
thedesignaddict's picture

Idea: 8/10
Execution: 5/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
alphayo's picture

fresh and true

alphayo
Activity Score 50
Rwanda |

alphayo aswani

andylefty's picture

Not sure if I see the truth about the family.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jowjow's picture

love the idea.. good work

jowjow
Activity Score 45
Divvya Prakash's picture

lovely..simple1 but awesome... thumbs up...

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
ffffffwhat's picture

Nice.

ffffffwhat
Activity Score 261
Art Director
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