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Diamond

Published/Aired: 
June 2007
 Diamond

Description

Caption

Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director / Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
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Jet Propulsion Lab's picture

If I got the same brief, I don't think I could've come up with this ad.
Hats off to all those involved.
I can totally relate to the story because one of my dear friends was a compulsive and chronic gambler. And I happened to witness his downward spiral. I mean that guy in the middle pointing a gun against his head? That is just disturbingly so true...
What a powerful piece of communication. The line feels a tad redundant and "punny", but still belongs in the ad.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Rog's picture

With you re the redundant line JPL.
I don't think it needs it at all.
The visual says it all, beautifully.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Jet Propulsion Lab's picture

Kill the line. I can live with that. Still powerful.

Jet Propulsion Lab
Activity Score 10679
Copywriter
griffin7's picture

Yeah, the line is off the mark but that artwork is amazing.

griffin7
Activity Score 76
Copywriter
I think Im good tats why Im here's picture

Whoa! Whoa! Card please... (the big idea - force it on the damn card)

I think Im good...
Activity Score 48
Copywriter
adadict's picture

That's what I call art direction. Great idea, beautiful execution.

adadict
Activity Score 49
Art Director
Joe76's picture

Wonderful piece of Art! Estupendo!

Joe76
Activity Score 762
Art Director
yudi's picture

Wow!! brilliant execution...

yudi
Activity Score 255
Copywriter
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