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Snake

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Leo Burnett, Australia for Diageo, within the category: Alcoholic Drinks.

Caption

A perfect blend of good and evil.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Tim Green
Copywriter: Misha Mcdonald
Art Director: Sharon Edmondston
Photographer: Adam Taylor
Art Buyer: James Rogers
Account Supervisor: Peter Bosilkovski
Advertiser's Supervisor: Matt Bruhn
Account Manager: Jodi Mcleod
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kleenex's picture

Nice set of ads.

kleenex
Activity Score 51098
Web Designer/Developer
vote4pedro's picture

The visual doesn't really connect with the line.

vote4pedro
Activity Score 4601
Copywriter
jackmancer2017's picture

This doesn't really give a good example of taste...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
prasanno's picture

I agree with Jaap; it's not appealing.

prasanno
Activity Score 102
Graphic Designer
my mind bursts's picture

Mmm. Cliche for the 'evil' snake in the context of the Bible. Good and evil, or a perfect blend of scales and fur, or venom and mouse droppings. Right tag line but not the best expression if it here as it doesn't say good and evil. In any case, wouldn't poison and perfection or some other contrast work harder?

my mind bursts
Activity Score 94
Producer/Director
ankitadv's picture

nice art design and concept also

ankitadv
Activity Score 818
Spoonfeederxxx11's picture

I have to say this is probably one of the best Art Directed ad campaigns I've see in yonks!!!

The idea isn't that good though...

The Art Director is definitely hired...

Well done!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
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