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Violence against women, Pink

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Paz, Brazil for Diadema City, within the category: Public Interest, NGO.

Caption

Some women look for the man of their dreams but end up finding their worst nightmare.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Directors: Rafael Gomes, Marcello Celli
Copywriters: Leonardo Parnes, Alexandre Henrique
Illustrator: Conrad Roset
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
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Highest Rated

vote4pedro's picture

Maybe the lines were better in Portuguese, but these are just bad.

vote4pedro
Activity Score 4601
Copywriter
iambusy's picture

huh...bias

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

it's bad. All the women in this campaign are better looking with colors. The agency missed the execution.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Milan Solanki's picture

yes, i take your point. They look rather gorgeous with all these colors.

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
vote4pedro's picture

Maybe the lines were better in Portuguese, but these are just bad.

vote4pedro
Activity Score 4601
Copywriter
shahidali's picture

such a cliché can be owned by two copy writers!!!! whats happening?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Reem21's picture

and they hired two copywriters to come up with such sentence??!! ... Anyone can write that line!

Reem21
Activity Score 31
Art Director
Billoughsby's picture

I'm willing to assume the problem with the copy lies in the perennial issue of translating idioms.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Nike Diesel's picture

Me too.

Nike Diesel
Activity Score 13630
Art Director
Roger Keynes's picture

Love the art. Lose the headline.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Glut's picture

art work is great but on every ad the copy level drops.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
MicheleVirgilio's picture

good artwork, good idea...not so much the copy

MicheleVirgilio
Activity Score 2617
Lazarus's picture

Nothing nice about this.

Lazarus
Activity Score 1536
Creative Director
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