Balloons, Car

Agency Network: 
July 2011

During june and july in Brazil, several people release unmanned balloons that once they fall, cause fire and huge damages. Diadema is one of the many cities which has this problem.

Print advertisment created by Paz, Brazil for Diadema City, within the category: Public Interest, NGO.

Those who release balloons don't know where it may fall.
Release balloons may destroy houses, forests and even lives.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Planner: Einhart Jacome da Paz
Creative VP: Haroldo Cardoso
Illustrator: zquatro
Retouching: Daniel Xavier

Comments (6)

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ishiboy's picture
Activity Score 497

Nice execution, but would have appreciated a little more thought... too obvious, once you understand the brief.

Shawali's picture
Activity Score 8442

It's a joke, right?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

JeffGreenhouse's picture
Activity Score 310

Visually interesting, but ultimately not very impactful. There's no real sense of emotion coming through.

Glut's picture
Activity Score 3935

excellent art work, simple idea but really usefull

ace85le's picture
Activity Score 3935

Like the simplicity. Compact and solid.


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dbor's picture
Activity Score 1455

I have a better slogan: "Release nuclear rockets may destroy houses, forests and even lives!"