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Garden

Agency Network: 
Published/Aired: 
July 2014
Description: 

Print advertisment created by Havas, Brazil for DIA, within the category: Food.

DIA red pepper sauce. You go, but you come back.

Advertising Agency: Havas Z+, Brazil
Creative: Rodrigo Almeida
Creative Director: Manoel Zanzoti
Senior Art Directors: Danillo Ferrari, Tércio Alves
Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino
Art Buyer: Alice Iamamura
Account Director: Anita Souza
Illustration / Image Treatment: Icarus CI
Media: João Sobrinho, Rodney Ulrich

Comments (4)

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@minas_mars's picture
@minas_mars
Activity Score 1726

This is "WOW" bad

I'm gonna try say something positive

LeeAnderson's picture
LeeAnderson
Activity Score 173

So this sauce is "hellish" ?
I can understand the direction they want to go in, but it can be misinterpreted

Uncertain's picture
Uncertain
Activity Score 568

Horrible copy. Horrible concept. Horrible design.

Uncertain | Assumption is the Mother of All Fuckups

Jaytesh's picture
Jaytesh
Activity Score 122

You go, But you come back?
Dafuq does that even mean?

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

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