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Stairs

Agency Network: 
Published/Aired: 
January 2008
DHL Print Ad -  Stairs

Description

Print advertisement created by Ogilvy, Hungary for DHL, within the category: Professional Services.

Caption

As certain as if it was put into your hands.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director / Copywriter: Gabor Spielmann
Art Director: Bruno Almeida
Illustrator: Morpho
Photographer: Pál Nánási
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Saatchi Makak's picture

Err.

Saatchi Makak
Activity Score 246
Singapore
ahmed ragheb's picture

SILLY idea ! but i like the view of the pic ! it self

ahmed ragheb
Activity Score 297
Graphic Designer
triqaziz's picture

The copy n the visual are not matching

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

klaussnow's picture

yeah, technically in the pic its going to the unknown, sooooooooooo......and dhl delivers it in person anyway, and so do countless other companies..duhduhduh.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ackattak's picture

Boooooooooo.

ackattak
Activity Score 396
Copywriter
WhereIsMyBackPay's picture

At first sight, I thought this is an ad for National Geographic. :P

WhereIsMyBackPay
Activity Score 177
Graphic Designer at Graphics Designer
smilepig's picture

IS IT LIKE THE FLASH COME TO DELIVER THE PACKAGE?I'M NOT SURE THAT I GET THIS RIGHT?

smilepig
Activity Score 254
Art Director
lucciano marisio's picture

:O

lucciano marisio
Activity Score 166
Copywriter |

Lu

oblivion's picture

last time i checked delivery companies communicated speed. y would dhl want to focus on safety all of a sudden?

oblivion
Activity Score 14
Jonny Lonestar's picture

I don't care graphically, this is great. I'll look twice, and oh oops, I get it.

Jonny Lonestar
Activity Score 282
Art Director
bottleHeD's picture

?
I can't understand that line, nor can i decipher the idea.

bottleHeD
Activity Score 90
Art Director at OgilvyOne
cullers's picture

I don't understand how the line and the visual are working together.

cullers
Activity Score 332
SCAD
strayed_misfit's picture

i don't get it...

strayed_misfit
Activity Score 25
shades's picture

i think i get it. should the extended yellow box not be replaced by outstretched arms though?????

shades
Activity Score 78
Freelance copywriter
Letitbe's picture

I would like it very, very, very much... if it was different: the man was distinctly the client, and the line was "As safe as if it had always been into your hands"

The visual is great, really catching, let you dream about the trip, but it works in the other direction: the box is just arrived.

What a pity...

Letitbe
Activity Score 16
associate creative director
mishkaa's picture

waaaa??

mishkaa
Activity Score 296
Wordnerd's picture

i have no idea what's the idea here

Wordnerd
Activity Score 6692
Copywriter
LeBigelow's picture

Not bad, but the line should rather focus on sth. like "no matter what size or form" no? . Anyway, I'm no copywrighter.

LeBigelow
Activity Score 23
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