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andylefty's picture

It's a bit of a giggle.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

That's very funny and memorable. I can't look at a DHL box the same way again.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kreankak's picture

I don't understand . Why are there frogs in the box .

Kreankak
Activity Score 41
sambuca's picture

maximize the picture, than you might see it...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
baliquez's picture

IMHO caring and function. I like it.

baliquez
Activity Score 99
Art Director
gbl's picture

why frogs? why not baloons? Too forced, I dont see any excuse to put frogs inside dhl box.

gbl
Activity Score 451
Copy
kleenex's picture

I am with you on this...

kleenex
Activity Score 51126
Web Designer/Developer
stickynotes's picture

The frogs are just a new (funny!) visual to recycle an old idea. I'm pretty sure that the client would not run this print in daily business.

stickynotes
Activity Score 1094
lixsmk1's picture

I see two msgs from this clever ad.

1) As you see your package is safe with DHL.

2) Second msg is protecting the Environmental : "No matter what, we know how to protect."
Water is the only non living entity of an eco system and frogs survive in water. Frogs are very important to the ecosystems in which they live. They control bugs and help keep the ecosystem in balance. They are an ancient life form approximately 190 million years old and closely linked to Chinese culture as one of the 5 poisonous animals.

Reasons to have Frog in this ad can be

1) Significance of frog in the Chinese culture
2) One Chang might have had the Taiwanese drama with exceptionally high rating 'The Prince Who Turns into a Frog' in mind

lixsmk1
Activity Score 79
Other at Ramtech Electronics Limited
stickynotes's picture

Your 2nd point made me laugh. Why on earth should that be the message of this ad?

It uses frogs, yes, but they are stuffed in a dark box, without food and much space to move and now they're gonna be shipped away..
If anything, it looks like DHL doesn't care about animals, as long as the products are save.

stickynotes
Activity Score 1094
Jackbr's picture

I pay for frog?

Jackbr
Activity Score 1500
Art diretor |

JackBR

CACAHD's picture

that's fresh, nice one!

CACAHD
Activity Score 2188
Art Director
vote4pedro's picture

Free dead frogs with every package.

vote4pedro
Activity Score 4601
Copywriter
Roger Keynes's picture

This speaks beautifully to their market. Nice work, Taiwan. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

Nicely done! congrats.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Shrinivas D's picture

What else if tortoise could have been used?

Shrinivas D
Activity Score 26
Graphic Designer
quantup's picture

will be too heavy LOL

quantup
Activity Score 14
Shrinivas D's picture

ya got it, but my concern is only with the protection, since the back of tortoise is hard and on the other side it's soft...so that was more rational...I think.

Shrinivas D
Activity Score 26
Graphic Designer
curguy24's picture

I love this ad as it is! It's funny and definitely memorable. It is something that I would show to my friends and see how they will react once they see it. Its funny when people try to decipher the ad as if it is an ancient stone writings. Why frog? Because frogs are very soft and eye catching.

curguy24
Activity Score 37
Art Director at DAY MEA
Hadrons's picture

Serve the purpose. I like the concept & delivery
.Side effect: I might use DHL next time...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

wonwaywoo's picture

Interesting!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
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