Africa - Italy

Agency Network: 
February 2012

Print advertisment created by BBDO, Poland for DHL, within the category: Transport.

Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Magdalena Kramer
Copywriter: Katarzyna Owczarek
Illustrator: Magdalena Kramer

Comments (21)

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salil.sharma's picture
Activity Score 2428

every simple & creative ad
Good Art Direction & Execution

Designer Don't Do Different Things
They Do Things Differently

Where is the idea's picture
Where is the idea
Activity Score 707


kalpesh78's picture
Activity Score 2578

quite difficult to understand if you don't know country boundaries. lots of people know flags and names of countries but not all know boundaries.

pretty confusing camapign.

ideas....30 minutes nahi toh free.

beckspuppy's picture
Activity Score 87

I dont even underrstand this. Where is my country?

Wordfruit's picture
Activity Score 1023

Is this only aimed at the Italian market? Or are there other non-African countries in the pic? I only recognise Italy.

To me this feels like it's trying to be clever. And maybe that's really good if it really is clever, but I don't think this is clever enough to be good.

Also, it doesn't really tell me anything specific about the DHL service -- and I'd guess there are sell-points in some of the specifics.

pierrelastname's picture
Activity Score 2869


Milan Solanki's picture
Milan Solanki
Activity Score 994

dont get it

Shawali's picture
Activity Score 8442

To those who don't get it, go on Google map and look at Italy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

chuckieT's picture
Activity Score 680

I think this is pretty simple and clear. I don't understand the confusion. People in Poland would know what Italy looks like, and what the continent of Africa looks like, and that Italy is not in Africa. There is nothing else you need to know to understand this ad.

kleenex's picture
Activity Score 50582

not great at all.

Fera Groove's picture
Fera Groove
Activity Score 205

Nice student work.

shaun1800's picture
Activity Score 293

Really nice and simple. They could have made the idea more clear/immediate by highlighting what’s been changed though. Bit of a shame.

Milan Solanki's picture
Milan Solanki
Activity Score 994

is it allowed? can you play with country boundaries??

chuckieT's picture
Activity Score 680

Excellent point. You should call the advertising police. What's their phone number again? I seem to have misplaced it.

Milan Solanki's picture
Milan Solanki
Activity Score 994

and if this is allowed playing with National Anthems must also be allowed

blacklisted's picture
Activity Score 34

you actually moved Italy further away from some of the north African countries.

somecopywriter's picture
Activity Score 1113

Lovely idea. Nice and simple.

penny'sworth's picture
Activity Score 110

The idea is not clear at all. The visual says 'Italy in Africa' - so what is that supposed to mean when the product is DHL Express?
Fast delivery from Italy to Africa?
Also, one has to search too hard to see the Italy shape. The ad is trying to be too clever and ends up confusing the viewer.

mr.x's picture
Activity Score 998

The idea is smart and clear. Some of the comments above are retarded and unclear though.

ffffffwhat's picture
Activity Score 261

I like it, nicely executed, too. An ad that requires you to know a thing or two about the world is usually a risky move ;).

Miketeal's picture
Activity Score 30

i can see italy in africa...