Africa - Italy

Agency Network: 
February 2012
DHL Print Ad -  Africa - Italy

Also From This Campaign 2


Print advertisement created by BBDO, Poland for DHL, within the category: Transport.

Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Magdalena Kramer
Copywriter: Katarzyna Owczarek
Illustrator: Magdalena Kramer
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salil.sharma's picture

every simple & creative ad
Good Art Direction & Execution

Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Where is the idea's picture


Where is the idea
Activity Score 707
Creative Director
kalpesh78's picture

quite difficult to understand if you don't know country boundaries. lots of people know flags and names of countries but not all know boundaries.

pretty confusing camapign.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

beckspuppy's picture

I dont even underrstand this. Where is my country?

Activity Score 87
Makerere University
Wordfruit's picture

Is this only aimed at the Italian market? Or are there other non-African countries in the pic? I only recognise Italy.

To me this feels like it's trying to be clever. And maybe that's really good if it really is clever, but I don't think this is clever enough to be good.

Also, it doesn't really tell me anything specific about the DHL service -- and I'd guess there are sell-points in some of the specifics.

Activity Score 1023
pierrelastname's picture


Activity Score 2869
Milan Solanki's picture

dont get it

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Shawali's picture

To those who don't get it, go on Google map and look at Italy.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

chuckieT's picture

I think this is pretty simple and clear. I don't understand the confusion. People in Poland would know what Italy looks like, and what the continent of Africa looks like, and that Italy is not in Africa. There is nothing else you need to know to understand this ad.

Activity Score 680
kleenex's picture

not great at all.

Activity Score 51166
Web Designer/Developer
Fera Groove's picture

Nice student work.

Fera Groove
Activity Score 205
Art Director
shaun1800's picture

Really nice and simple. They could have made the idea more clear/immediate by highlighting what’s been changed though. Bit of a shame.

Activity Score 293
Milan Solanki's picture

is it allowed? can you play with country boundaries??

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
chuckieT's picture

Excellent point. You should call the advertising police. What's their phone number again? I seem to have misplaced it.

Activity Score 680
Milan Solanki's picture

and if this is allowed playing with National Anthems must also be allowed

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
blacklisted's picture

you actually moved Italy further away from some of the north African countries.

Activity Score 34
somecopywriter's picture

Lovely idea. Nice and simple.

Activity Score 1113
Copywriter at Boomtown
penny'sworth's picture

The idea is not clear at all. The visual says 'Italy in Africa' - so what is that supposed to mean when the product is DHL Express?
Fast delivery from Italy to Africa?
Also, one has to search too hard to see the Italy shape. The ad is trying to be too clever and ends up confusing the viewer.

Activity Score 110
Creative Director
mr.x's picture

The idea is smart and clear. Some of the comments above are retarded and unclear though.

Activity Score 998
Forsbergs Skola
ffffffwhat's picture

I like it, nicely executed, too. An ad that requires you to know a thing or two about the world is usually a risky move ;).

Activity Score 261
Art Director
Miketeal's picture

i can see italy in africa...

Activity Score 30
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