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Topographer

Campaign
Agency Network: 
Published/Aired: 
June 2008
DFM Print Ad -  Topographer

Also From This Campaign 3

Description

Copywriter:Jorge Villarreal

Print advertisement created by Euro RSCG, Colombia for DFM, within the category: Automotive.

Caption

You wouldn't want to get lost in so much space.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés Mejía
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krautland's picture

someone didn't do their research.

last time I checked surveyor's levels were used to determine if a surface was level.
these things are not used to measure distances at all. so let's see ... they're communicating that this is a van made by non-craftsmen. shit, way to go if you wanna look like an ass in front of your target audience.

krautland
Activity Score 3216
Art Director at erm... no calls please.
evacarreiro14's picture

Levels and distances... my father is a surveyor.

evacarreiro14
Activity Score 78
Art director |

Eva

regrat's picture

you are a liar! my father is a surveyour. and i do not have a sister! :-)

kr/r

regrat
Activity Score 304
Creative Director
iRIO's picture

Hey!! Wait!! I'am a surveyour.But I have no children!

iRIO
Activity Score 224
jobless
whitespace's picture

or so you thought.

you must have forgotten the whale you hooked up with while drunk on fosters and high on shisha.

whitespace
Activity Score 1953
Creative Director
iRIO's picture

Daddy!! Is it you!?

iRIO
Activity Score 224
jobless
whitespace's picture

depends. are you chuck norris?

whitespace
Activity Score 1953
Creative Director
iRIO's picture

No. I'm his Grandfather!
My son finaly I found you..!!

iRIO
Activity Score 224
jobless
Willey's picture

Clap,clap.clap....what a nice family!

Willey
Activity Score 140
Graphic Designer
raverus's picture

super amateurish

raverus
Activity Score 1476
Art Director
floydeepurple's picture

These ads are like Time Machine. They take us all the way back to the 80s.

floydeepurple
Activity Score 349
Copywriter
evacarreiro14's picture

assholes

evacarreiro14
Activity Score 78
Art director |

Eva

M´AD MAX's picture

Que les pasa en la cabeza. la tienen llena de acerrín?

M´AD MAX
Activity Score 195
Copywriter
Combah's picture

Sin ser tan descriptivo como M´AD MAX repito, un ciego exceso de confianza y soberbia (entiendase altivez)tienen a su agencia y a ustedes mismos en un nudo de vueltas del cual espero se suelten y reivindiquen pronto.

Combah
Activity Score 42
Copywriter
Frits Harkema's picture

He's fired.

Frits Harkema
Activity Score 713
Antwerpen
STRTLRS's picture

You dumb asses. It's not for measuring or leveling or surveying at all, it's a fucking compass tripod thing so the guy won't get lost. Did you even read the copy?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Combah's picture

Ok, you're right

Combah
Activity Score 42
Copywriter
donufol's picture

error gigante, ¡¡¡

donufol
Activity Score 8
Copywriter
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