Ice Cream Bar

Agency Network: 
March 2009

Print advertisment created by Volcano, South Africa for Dewfresh, within the category: Non-Alcoholic Drinks.

Anytime, anywhere.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Glenn Jeffery
Art Directors: Glenn Jeffery
Copywriter: Tasha Hodgson

Comments (8)

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Blashyrkh's picture
Activity Score 32890

Visuals and executions of these are good, but who needs an ice cream bar in the middle of the ice? Why not something contrary to "cold"? And where do you find the smoke in an ice cream bar? Some comment for other 2 ads.

just write's picture
just write
Activity Score 651


rolling.stone's picture
Activity Score 2741

To the point.


~ Quite obviously, I have gathered no moss ! ~

joelapompe's picture
Activity Score 3853

Please leave the north pole clean :-)

GMD10's picture
Activity Score 142

Think it’s okay for a brand to have confidence. But this too much.

Slapping bars on desolate places doesn’t say drink me.

It says; people will go everywhere if there is a form of comfort.

Guest's picture

Milk lasts longer when refrigerated, so this one actually goes against their lasts longer strategy unlike the other two.

Needs more thought and a better line, anytime, anywhere is just lazy and throw away.

gon_enelcamino's picture
Activity Score 838
pwucel's picture
Activity Score 158

No.. no... nooo... how does it tells about the relation to the USP? Yeahh anytime anywhere, but I think the positioning is very poor.