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Dairy King

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Volcano, South Africa for Dewfresh, within the category: Non-Alcoholic Drinks.

Caption

Anytime, anywhere.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Glenn Jeffery
Art Directors: Glenn Jeffery
Copywriter: Tasha Hodgson
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Guest's picture

why???

Guest
alexander_bickov's picture

Egoistical message.

alexander_bickov
Activity Score 3279
Guest's picture

strange...

Guest
advertising ninja's picture

oh god, "long life" feature of that milk enables milk related places to open up in remote places.. oi.. i think the viewer needs a little bit more help with copy to get it..

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Guest's picture

Agreed. The line's not working well enough to explain the thought.

Guest
punk's picture

Naive concept but the image is good.

punk
Activity Score 182

Done!

GMD10's picture

Think it’s okay for a brand to have confidence. But this too much.

Slapping bars on desolate places doesn’t say; drink me.

It says; people will go everywhere if there is a form of comfort.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
rolling.stone's picture

This good, comparatively to Ice one.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

...LONG LIFE MILK! no many people will visit that place every day!

Guest
Guest's picture

A lot of people don't seem to respond well to this ad on here judging by the comments. I love it! It's clear. It makes a valid point about the product. The imagery is captivating as well. I'm not sure why people aren't understanding the connection between the imagery and the product.

Guest
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