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Laugh

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Shampoo, Dominican Republic for Dewar's, within the category: Alcoholic Drinks.

Caption

The last to laugh thinks the slowest.
I'm Dewarist.

Advertising Agency: Shampoo, Santo Domingo, Dominican Republic
Creative Directors: Maurice Sánchez
Art Director: Maurice Sánchez
Copywriter: Angel Rosario
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Prof's picture

absolutely great lines on almost all of those !

Prof
Activity Score 1449
Copywriter |

Quite really.

brighteyes's picture

I'm not sure what the underlying message of the entire campaign is, can someone enlighten me?

brighteyes
Activity Score 58
Copywriter
Kateter's picture

Dewar's is whiskey (or brandy). they had really outstanding campaign in the 90's.

this one is all about being smart & cool if you drink dewar's: so you're dewarista.

Kateter
Activity Score 2029
Copywriter
Crisp One's picture

dude this is just a re-hash of an old saying....write your own sheet.

Crisp One
Activity Score 2005
Other at New York
Big Bird's picture

jaja (¿retard?)

Big Bird
Activity Score 14
Designer from the cultural center / UCA
totalcrap's picture

Exactly, Le Douche. "He who laughs last didn't get the joke." In fact, most of these executions "borrow" existing quotes and cliches.

Yuck.

totalcrap
Activity Score 34
Ohio ad agency
vaoleo's picture

Buenos Textos, la Bajada no me gusta mucho, pero los titulares son bien logrados.

Bien!

vaoleo
Activity Score 81
Embrion Publicidad
Guest commenter's picture

wacala

Guest commenter
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