July 2013

To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.

Print advertisment created by McCann, Germany for Deutsche Akademie für Akupunktur, within the category: Health.

Knowing where the healing is.

Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann

Comments (7)

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certaintly's picture
Activity Score 3994

more like "knowing where to heal"

really disconnected and forced visual.

monoliz's picture
Activity Score 1304


sold's picture
Activity Score 3305

I bet the gentlemen above did not notice the idea.
Try to expand the image and find out the connection.

Not bad

but have a connection, felows.

monoliz's picture
Activity Score 1304

after reading the text under image, i got it. well, it's ok.

kleenex's picture
Activity Score 50610

I like the concept.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Visually.. as a concept its really good.. works for me.. and what's more, its crystal clear..

Love creating ads..

omats's picture
Activity Score 18

good one