July 2013

To help people find out where to find a cure, McCann Berlin leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.

Print advertisment created by McCann, Germany for Deutsche Akademie für Akupunktur, within the category: Health.

Knowing where the healing is.

Advertising Agency: McCann Berlin, Germany
Chief Creative Officer: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriters: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Managers: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Print Production: Tim Erlmann

Comments (3)

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driving's picture
Activity Score 427


sold's picture
Activity Score 3305

not WOW
not bad

works for me

Mr. driving, send us the link, or are you just put sand in another's people work?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

wow love the detailing...

Love creating ads..