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Toilet

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Dettol, within the category: Health.

Caption

Ensure germs don't shadow you.

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani
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jamesrothenburg's picture

Not sure why this was done as an illustration. It would have had a lot more impact if it was done as a photo.

jamesrothenburg
Activity Score 554
Art Director
Billoughsby's picture

Wow. This is the only one of the set which has an easily identifiable shadow shape. I am a fan of the engraving style; I think it ups the make-you-look factor.

Billoughsby
Activity Score 5144
Art Director |

That's it.

kleenex's picture

I love it!!!

That last one is junk imo.

kleenex
Activity Score 51078
Web Designer/Developer
mark3r's picture

This is the one the should've stuck with and called it a day.

mark3r
Activity Score 1949
Art Director at Scout
Brent_Blair's picture

Not a fan of the copy... Doesn't sound like it something that someone would actually say and I would have made it less literral. Something like – "Don't let your germs follow you..." or something to that effect. I will say, I like the idea behind the campaighn.

Brent_Blair
Activity Score 75
Copywriter
shahidali's picture

The connect between the message and the visual is weak and forced. Also, came to notice the fact that this hand posture isn't supposed to create the shadow its showing.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

everartz's picture

i think its a bit far fetched but it is nicely done...

everartz
Activity Score 7613
Art Director |

| everartz |

jackblack's picture

Shadows have been done, but not in illustrative form. Okay.

jackblack
Activity Score 2357
Art Director
Lazarus's picture

Meh.

Lazarus
Activity Score 1536
Creative Director
Lazarus's picture

Meh.

Lazarus
Activity Score 1536
Creative Director
luispiter's picture

mmmmmm i dont like

luispiter
Activity Score 2756
comunication
Kyput's picture

photo would do better

Kyput
Activity Score 62
kulago's picture

forced

kulago
Activity Score 101
associate creative
majidabnavi's picture

:-)

majidabnavi
Activity Score 4
Art Director
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