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Old shoe

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Dettol, within the category: Health.

Caption

Ensure germs don't shadow you.

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani
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atb2005's picture

This is an old shoe??

atb2005
Activity Score 13557
Boxey's picture

Thanks. I thought it was some jacked-up whale.

Boxey
Activity Score 8879
Melaleuca In-House
mark3r's picture

This is just poor art direction. Not a very exiting idea either.

mark3r
Activity Score 1949
Art Director at Scout
jamesrothenburg's picture

The shadow doesn't connect. That is just wrong.

jamesrothenburg
Activity Score 554
Art Director
Threadlessscrew's picture

Anyone seen my donkey? He had a train driver cap on his head.

Threadlessscrew
Activity Score 39
Copywriter at JWT
aMm's picture

its bad....hands are very ugly

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

luispiter's picture

its bad... its not new

luispiter
Activity Score 2756
comunication
Braveheart's picture

Yeah, the shadow's way too vague. They missed an opportunity for the copy to help, too--something about germs following in your footsteps might have cleared it up a bit.

Braveheart
Activity Score 112
Creative Director at quench agency
kulago's picture

Eshadah???

kulago
Activity Score 101
associate creative
BENDUDE's picture

good ideas... pretty poor execution

BENDUDE
Activity Score 4
Graphic Designer
soryana's picture

bad

soryana
Activity Score 155
Administrative |

yes

AssassinX's picture

Good concept and confusing execution.

AssassinX
Activity Score 1329
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