Agency Network: 
September 2011

Print advertisment created by TBWA, Bolivia for Detergent Uno, within the category: Health.

Suddenly, the earth began to move and what was believed to be a simple tremor, had become the most powerful earthquake ever. Everyone was running terrified into the streets and without realizing, they were being crushed under tons of concrete. The buildings began to fall as if it were a house of cards. It was total chaos, the fear and the screams were deafening, and once it was all over a giant wave crashes over the few survivors and destroys everything in seconds. Burying the remaining of life expectance. The bacteria had been annihilated of the face of the shirt. It was the end of the bacteria.

Advertising Agency: Athos\TBWA, Bolivia
DGC: Pablo Leiva
Creative Director: Amples Regiani
Art Director: Amples Regiani
Copywriter: Pablo Leiva

Comments (9)

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Highest Rated

kleenex's picture
Activity Score 50128

the artwork is solid.

Nude Copy's picture
Nude Copy
Activity Score 1054

Copy Heavy? I didn't get bored

tantrik_indian's picture
Activity Score 953

Shouldn't it end with " the face of the Shirt" ?

~~this paranoid survived!~~

Troll's picture
Activity Score 676

Yip. You're right. Nice art direction. Idea is in poor taste.

bgajus08's picture
Activity Score 134

Ha the ending is a bit redundant isn't it.

Bill Me Now's picture
Bill Me Now
Activity Score 180

nice artwork, but unfortunately there's no way i'd read that much. Skip to the product/tagline and move right along... I'm sure it's well written though

kleenex's picture
Activity Score 50128

the artwork is solid.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

i have some doubts on the grammar in the body copy..and what's with getting crushed under the concrete?..are the bacteria getting crushed?

Lazarus's picture
Activity Score 1536

Love looking at it. The concept's a bit lost.

hoozn's picture
Activity Score 353

Nice idea, great artwork. And the headline delivers just enough information for those people who cba to read the whole copy.

who cares? ima play some tunes instead