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Rain

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by TBWA, Bolivia for Detergent Uno, within the category: Health.

Caption

One day the sky darkened and a strange rain began to fall. An acid rain with incandescent stones were destroying houses and buildings as if it were paper. Everyone ran without knowing where to go, pieces of smashed cars were over the streets, there was no place to hide. It was time. The entire civilization was being annihilated. Terror and death, the screams… A few minutes later, it could only hear the silence and desolation of millions who died in seconds. The prophecy was fulfilled. The bacteria had disappeared off the face of the trouser. It was the end of the bacteria.

Advertising Agency: Athos\TBWA, Bolivia
DGC: Pablo Leiva
Creative Director: Amples Regiani
Art Director: Amples Regiani
Copywriter: Pablo Leiva
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rakel's picture

sorry, i wouldn read this even if someone pays me.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Bill Me Now's picture

+1 (though a cash incentive may help)

Bill Me Now
Activity Score 180
Glut's picture

why would someone pay you? Lazy as the ad.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CommandZ's picture

Long copy ads have their place, this just isn't one of them. Anyone remember the classic John Caples long copy ad, " . . . they all laughed when I sat down at the piano . . ."?

CommandZ
Activity Score 2498
Creative Director
Paolo Buatti's picture

I love the artwork but the copy here is a serious problem!

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

bgajus08's picture

People may not want to read this but I found it entertaining. It seems crazy and sad and depressing at first until your discover that it's the end of bacteria society not humans. Then you smile and breath a sigh of relief. Nice art too.

bgajus08
Activity Score 136
Copywriter
Hadrons's picture

Nice art.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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