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Feather, 2

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Print advertisement created by Point Blank, India for Desowen, within the category: Pharmaceutical.

Caption

Fights gently

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar
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Highest Rated

bakamono's picture

Best of 3

bakamono
Activity Score 1002

because therefore it is

dnyanesh's picture

Good Work...Gently!

dnyanesh
Activity Score 115
Art Director at Pune
feysal's picture

this one is much more obvious and works

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

bakamono's picture

Best of 3

bakamono
Activity Score 1002

because therefore it is

STYLEandPROFILE's picture

Nah.

STYLEandPROFILE
Activity Score 34
Art Director
Mitzi's picture

.. superb idea.. best of all 3..

Mitzi
Activity Score 69
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